Digital Strategy, Innovation

Big Food…Big Problems

21 May , 2018  

Big Food…Big Problems This week, the CEO of Campbell’s announced that she is stepping down. The storied firm of 149 years also announced a review of its portfolio, including soup, and its future as a stand-alone company. The challenges at Campbell’s are also being seen in other Big Food firms, like Kraft, Mondelez, PepsiCo, Coca […]

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Career Advice, Innovation, Leadership

Turnaround Advice: Think Outside the Box at Chipotle!

16 Feb , 2018  

Turnaround Advice: Think Outside the Box at Chipotle! The recent news that Steve Ells is stepping down from Chipotle as CEO and that Chipotle has hired Brian Niccol, former Taco Bell CEO, to lead the chain through a turnaround has shocked many foodies and confirmed the dysfunction at Chipotle assumed by many industry experts. The […]

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Global Insights, Innovation

Dilly Dilly – Millennials like your Ads but Not Your Beer!

5 Feb , 2018  

The Super Bowl is a great opportunity for advertisers to reach a large customer base. We have grown accustomed to seeing many entertaining, emotional, funny, and even inspiring advertisements during the Super Bowl. All, of course, in the name of them convincing us to buy their products. Perhaps no industry has seized on the Super […]

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Career Advice, Innovation, Leadership

2018: Wishing You a Year of Growth and Prosperity

1 Jan , 2018  

The General Sherman Giant Redwood (Sequoiadendron giganteum) is the largest currently standing tree in the world, by volume, towering over 275 feet tall, supported by a 36-foot base diameter, and estimated to have sprouted at about the time of Christ’s birth. It can be found in Sequoia and Kings Canyon National Park in California. A […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation

Improvements from Artificial Intelligence and (More) Robots in Our Lives

10 Dec , 2017  

Improvements from Artificial Intelligence and (More) Robots in Our Lives With the Christmas season upon us, it is anticipated that some 22 million units of Amazon echo will be purchased and installed. Building on the 11 million sold in 2016, north of 30 million units will soon be deployed. It is perhaps as rapid a […]

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Innovation

Advice for the NFL

12 Nov , 2017  

NFL needs to change its strategy. Advice for making #NFL football more exciting and engaging to fans, millennials, and advertisers.

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Digital Strategy, Innovation, Leadership

Retail Lessons from Toys R US – Competing in the Digital and Amazon World!

19 Sep , 2017  

Retail Lessons from Toys R US – Competing in the Digital and Amazon World! Toys R Us and the related Babies R US announced that they are filing for bankruptcy. How Toys R Us got to this point and how they hope to get out are great lessons for retailers competing in the digital and […]

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Innovation, Leadership

Product Branding Challenges in Winner Take All Business: Products As Services

11 Sep , 2017  

Product Branding Challenges in Winner Take All Business: Products As Services At the turn of the past century, the dominant retailer was Sears Roebuck and Company of Chicago, Illinois. Their famous catalog advertised virtually everything an American family would need. Sears also owned many factories that made the products and branded products as Sears, including […]

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Career Advice, Innovation, Leadership

Advice for Those Going to College: How to Get More from Your Investment and Experience

10 Aug , 2017  

Getting the Most out of Your College Investment: Advice to New MBAs and College Students

Fall will soon be here in Evanston, Illinois; the first of the maples are turning orange and the summer is quickly cooling. In the coming weeks, we will welcome our new students to campus at Northwestern University. It is always an exciting time of the year. It is exciting to be part of the new […]

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