Analytics, Big Data, Big Data and Analytics, Career Advice

Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science

14 May , 2017  

This course, Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, led by professors Russell Walker and Edward Malthouse, will examine how firms can take big data to big profits through data monetization strategies and the best use of data science for growth and innovation across your organization. […]

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Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation, Leadership

5 Career Tips & Outlooks for Analytics Professionals

14 May , 2017  

1.  Analytics has Moved from Manual to Machine-Driven – Don’t Become a Robot! Most people in the field of analytics can remember writing their own analytical code. Today, our Data Scientists in the MSiA program at Northwestern, can produce analytical models from regression, decision trees, support vector machines (and more) – all with more or […]

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Analytics, Big Data, Big Data and Analytics, Leadership

Do You Live in a Bubble? 5 Lessons from the 2016 Presidential Election

13 May , 2017  

Map of Party Change Arrows from NY Times. Large red arrows show counties that moved to Trump in 2016 over Obama in 2012.   The 2016 Presidential election offers many valuable lessons. It shows that for many Americans, especially those in urban areas, there is a bubble. Living in a bubble is a challenge for […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy

4 Steps to Digital Dominance + Warren Buffett on Google

9 May , 2017  

The recent 2017 Berkshire Hathaway shareholder meeting offered some insights into how Warren Buffett thinks about stocks, especially those of large digital companies. I thought it important to explore these, given the rise of Digital Enterprises. When we think of Digital Enterprises, leaders like Google, Apple, Amazon, and even Microsoft come to mind. What do […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation, Uncategory

From Big Data to Big Profits

24 Apr , 2017  

Google, Apple, Amazon and Netflix are all successful companies with a seemingly infallible ability to choose the right product to develop, at the right time and for the right customer. The digital strategies are rooted in the use of Big Data and Analytics. How do they manage to stay ahead of the market, to set […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy, Global Insights, Innovation, Leadership, Risk Management

Make 2017 a Year of Growth and Prosperity

9 Jan , 2017  

I hope this finds you off to a very Happy New Year! It is a natural time to plan for the coming year. The Angel Oak of Charleston, South Carolina has always inspired me. It has grown and prospered for over 500 years, reminding us that everyday can bring growth and prosperity. I wish you […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation

Digital Dominance: Lessons from Zillow

3 Jan , 2017  

The real estate industry has gone through a massive transformation as new real estate websites such as Zillow (and Trulia now owned by Zillow, and Redfin) have brought together Big Data sets on available properties, home buyers, and home sellers. These firms have, in the process, showed us important lessons and best practices in monetizing […]

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Big Data and Analytics, Global Insights, Leadership

10 Maps and Charts that Explain Our Country: Society, Economy, and Prosperity in Focus

29 Nov , 2016  

The 2016 Presidential election has revealed, in part the dramatically different plights and outlooks of Americans. I believe these differences are rooted in social-economic realities that are not obvious to many of us living in prosperous bubbles. I have assembled a set of maps and graphs that help us understand these drastic differences. In the […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation

Digital Lessons from Netflix: When is a Customer a Fan?

25 Nov , 2016  

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]

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