Big Data, Big Data and Analytics, Digital Strategy

Batter Up – Who’s a Baseball Fan?

15 Aug , 2018  

I recently wrote about how social media, in particular, Facebook can map the fandom of college football and NFL fans. These examples show how social media and digital operators can leverage data to measure assets, like the value of teams, the size and location of college alumni, and even put a price on things like […]

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Analytics, Big Data, Big Data and Analytics, Innovation

College Football – Who’s a Fan?

12 Aug , 2018  

With the college football season about to begin, it is worth a look to see how the teams stack-up, not based on rankings, but based on fan loyalty. Big Data and Data Visualization help us with this and lead to some interesting insights. College football also offers us a great opportunity to look at the […]

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Digital Strategy, Innovation

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

13 Mar , 2016  

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]

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Big Data and Analytics, Innovation

College Football: Lessons in Data Science, Data Visualization & Big Data

8 Oct , 2015  

College Football: Lessons in Big Data and Data Visualization. Who’s Your Fan?

Things are a bit different this Fall at Northwestern University, and it feels great! The Wildcats are undefeated and ranked ahead of Michigan, who they will meet on Saturday in one of the biggest games for the Wildcats in recent memory. Yet, Michigan is favored in the game. Go figure.  College football offers us a […]

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