Big Data, Big Data and Analytics, Digital Strategy
I recently wrote about how social media, in particular, Facebook can map the fandom of college football and NFL fans. These examples show how social media and digital operators can leverage data to measure assets, like the value of teams, the size and location of college alumni, and even put a price on things like […]
Al Lopez, baseball, Boston, Branding, Braves, CBS, Cubs, Data Monetization, Dodgers, Facebook, fandom, fans, featured, Florida, Ft. Myers, George Steinbrenner, Giants, Hall of Fame, Miami, MLB, New York Times, Radio, Red Sox, Reds, sponsorhip, Sports, Sports Analytics, Sports Management, spring training, St. Petersburg, Tampa, Tampa Bay Rays, The Boss, Upstate, White Sox, Yankess
Big Food…Big Problems This week, the CEO of Campbell’s announced that she is stepping down. The storied firm of 149 years also announced a review of its portfolio, including soup, and its future as a stand-alone company. The challenges at Campbell’s are also being seen in other Big Food firms, like Kraft, Mondelez, PepsiCo, Coca […]
#foodie, 312, AI, Amazon, Amazon Pantry, Analytics, Anheuser Busch, Beer, Big Data, Big Data Analytics, Big Food, brand management, Branding, Cadillac, Campbell's, Chevrolet, Chicago, Coca-cola, Coke, Costco, craft beer, Digital Strategy, Doritos, featured, Food, Food Analytics, food brands, Food Supply, future of branding, GM, Goose Island, Kraft, Marketing, Newman's Own, Paul Newman, PepsiCo, premimum, Publix, soup, St. Louis, Success with Analytics, Uber, Ukrops, Wegman's, Whole Foods
Digital Strategy, Innovation, Leadership
The Future of Brands, Hobbies, and Ownership in a Digital Worl
Branding, car ownership, cars, CDs, collecting, Digital, featured, Football, future of branding, future of ownership, hobbies, Innovation, iTunes, Marketing, Millennials, Music, ownership, records, stratetey
The Super Bowl is a great opportunity for advertisers to reach a large customer base. We have grown accustomed to seeing many entertaining, emotional, funny, and even inspiring advertisements during the Super Bowl. All, of course, in the name of them convincing us to buy their products. Perhaps no industry has seized on the Super […]
alchohol, alcohol consumption, Anheuser Busch, Asian, Beer, brand maangement, Branding, Bud Light, Dilly Dilly, featured, Gen X, GEN Y, Generations, Hispanic, Latin, Marketing, Millennials, Spirits, Wine
Iceland: Economic and Business Lessons – Fire and Ice This summer, I had the pleasure of visiting Iceland with my family. It is an amazing country in so many ways. In addition to its unmatched natural beauty of mountains, glaciers, seashores, and active volcanoes, visiting offers some great lesson in economics and business. Iceland Has […]
66 North, Amazon, Branding, Commodities, Commodity, Digital Economy, Economic Sciences, economic trade, economics, Economy, Education, featured, Florida, Iceland, Icelandair, Icelandic, import, Lamb, Marketing, Mexico, NAFTA, North Face, Salmon, Spain, Tourism, Trade, Turkey, Unemployment, Whole Foods, World Economics
