Big Data, Big Data and Analytics, Digital Strategy

Batter Up – Who’s a Baseball Fan?

15 Aug , 2018  

I recently wrote about how social media, in particular, Facebook can map the fandom of college football and NFL fans. These examples show how social media and digital operators can leverage data to measure assets, like the value of teams, the size and location of college alumni, and even put a price on things like […]

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Leadership

My Favorite Super Bowl and Life Lessons, Too!

29 Jan , 2018  

With Super Bowl LII upon us, I thought I’d share a bit about why Super Bowl XVIII remains my favorite Super Bowl. Really, it was Super and offers a few lessons in leadership! Building a Team: A First for Tampa: This was the first Super Bowl to be held in Tampa. Everyone was excited about […]

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