Big Data, Big Data and Analytics, Digital Strategy

Digital Disruption: Are you Netflix or Blockbuster?

15 Sep , 2018  

Are you Netflix or Blockbuster?

A great focus for many startups, investors, and entrepreneurs is creating the next Netflix, Amazon, Uber, or Airbnb – namely to be a digital disruptor. Netflix conquered the analog and physical model of Blockbuster by bringing a digital layer to measure customers, movies, and even brand placements. Before Netflix, Blockbuster was the media channel of preference. It died a rather quick death when media and media consumption became digital.

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Analytics, Big Data, Big Data and Analytics, Innovation

College Football – Who’s a Fan?

12 Aug , 2018  

With the college football season about to begin, it is worth a look to see how the teams stack-up, not based on rankings, but based on fan loyalty. Big Data and Data Visualization help us with this and lead to some interesting insights. College football also offers us a great opportunity to look at the […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation

Ideas on how AI should Improve Our Daily Lives

8 Aug , 2018  

In most every example of Artificial Intelligence (AI) in business, there is a chat bot or robot or algorithm that attempts to replace a human. We surely will see replacement via AI, but augmentation is also a value approach. In augmentation, a AI process considers various options and provides a human improved decision options, based […]

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Digital Strategy, Innovation

Big Food…Big Problems

21 May , 2018  

Big Food…Big Problems This week, the CEO of Campbell’s announced that she is stepping down. The storied firm of 149 years also announced a review of its portfolio, including soup, and its future as a stand-alone company. The challenges at Campbell’s are also being seen in other Big Food firms, like Kraft, Mondelez, PepsiCo, Coca […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation

Improvements from Artificial Intelligence and (More) Robots in Our Lives

10 Dec , 2017  

Improvements from Artificial Intelligence and (More) Robots in Our Lives It is anticipated that some 22 million units of Amazon echo will be purchased this year. Building on the 11 million sold in 2016, north of 30 million units will soon be deployed. It is perhaps as rapid a technological deployment, as a percentage of […]

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Analytics, Big Data, Big Data and Analytics, Career Advice

Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science

14 May , 2017  

This course, Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, led by professors Russell Walker and Edward Malthouse, will examine how firms can take big data to big profits through data monetization strategies and the best use of data science for growth and innovation across your organization. […]

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Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation, Leadership

5 Career Tips & Outlooks for Analytics Professionals

14 May , 2017  

1.  Analytics has Moved from Manual to Machine-Driven – Don’t Become a Robot! Most people in the field of analytics can remember writing their own analytical code. Today, our Data Scientists in the MSiA program at Northwestern, can produce analytical models from regression, decision trees, support vector machines (and more) – all with more or […]

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Analytics, Big Data, Big Data and Analytics, Leadership

Do You Live in a Bubble? 5 Lessons from the 2016 Presidential Election

13 May , 2017  

Map of Party Change Arrows from NY Times. Large red arrows show counties that moved to Trump in 2016 over Obama in 2012.   The 2016 Presidential election offers many valuable lessons. It shows that for many Americans, especially those in urban areas, there is a bubble. Living in a bubble is a challenge for […]

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