Big Data, Big Data and Analytics, Digital Strategy

Digital Disruption: Are you Netflix or Blockbuster?

15 Sep , 2018  

Are you Netflix or Blockbuster?

A great focus for many startups, investors, and entrepreneurs is creating the next Netflix, Amazon, Uber, or Airbnb – namely to be a digital disruptor. Netflix conquered the analog and physical model of Blockbuster by bringing a digital layer to measure customers, movies, and even brand placements. Before Netflix, Blockbuster was the media channel of preference. It died a rather quick death when media and media consumption became digital.

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Big Data, Big Data and Analytics, Digital Strategy

Batter Up – Who’s a Baseball Fan?

15 Aug , 2018  

I recently wrote about how social media, in particular, Facebook can map the fandom of college football and NFL fans. These examples show how social media and digital operators can leverage data to measure assets, like the value of teams, the size and location of college alumni, and even put a price on things like […]

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Analytics, Big Data, Big Data and Analytics, Innovation

College Football – Who’s a Fan?

12 Aug , 2018  

With the college football season about to begin, it is worth a look to see how the teams stack-up, not based on rankings, but based on fan loyalty. Big Data and Data Visualization help us with this and lead to some interesting insights. College football also offers us a great opportunity to look at the […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation

Ideas on how AI should Improve Our Daily Lives

8 Aug , 2018  

In most every example of Artificial Intelligence (AI) in business, there is a chat bot or robot or algorithm that attempts to replace a human. We surely will see replacement via AI, but augmentation is also a value approach. In augmentation, a AI process considers various options and provides a human improved decision options, based […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy

Everyday Lessons from the Facebook Data Scandal

24 Jul , 2018  

Everyday Lessons from the Facebook Data Scandal As the facts come out slowly, there is convincing revelation that what Facebook did and did not do that was highly misguided. There are other realities of the nature of big data capture and digital surveillance in our lives that we must reconsider. Indeed, the notion of privacy […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation

Improvements from Artificial Intelligence and (More) Robots in Our Lives

10 Dec , 2017  

Improvements from Artificial Intelligence and (More) Robots in Our Lives It is anticipated that some 22 million units of Amazon echo will be purchased this year. Building on the 11 million sold in 2016, north of 30 million units will soon be deployed. It is perhaps as rapid a technological deployment, as a percentage of […]

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Analytics, Big Data, Big Data and Analytics, Career Advice

Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science

14 May , 2017  

This course, Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, led by professors Russell Walker and Edward Malthouse, will examine how firms can take big data to big profits through data monetization strategies and the best use of data science for growth and innovation across your organization. […]

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Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation, Leadership

5 Career Tips & Outlooks for Analytics Professionals

14 May , 2017  

1.  Analytics has Moved from Manual to Machine-Driven – Don’t Become a Robot! Most people in the field of analytics can remember writing their own analytical code. Today, our Data Scientists in the MSiA program at Northwestern, can produce analytical models from regression, decision trees, support vector machines (and more) – all with more or […]

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