Big Data and Analytics, Digital Strategy

Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

25 Jul , 2016  

Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

This weekend, we learned that Verizon has agreed to purchase Yahoo! for $4.83 billion dollars. Recently, Salesforce.com CEO, Mark Benioff announced that it would have paid more than the $26.2 billion paid by Microsoft for LinkedIn. With Verizon’s $4.4 billion purchase of AOL last year, these mega transactions raise some questions about what is a […]

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Big Data and Analytics, Digital Strategy

IBM’s Big Bet on Big Weather Data: A New Data Strategy

8 Nov , 2015  

IBM’s Big Bet on Big Weather Data: A New Data Strategy

IBM’s Big Bet on Big Weather Data: A New Data Strategy The move by IBM to acquire the Weather Channel is a great example of how IBM is transforming Big Data to Big Profits. In the above figure, IBM plans to predict hail storms and help car owners and insurers avoid expensive and often avoidable […]

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