Big Data and Analytics, Global Insights, Leadership

10 Maps and Charts that Explain Our Country: Society, Economy, and Prosperity in Focus

29 Nov , 2016  

The 2016 Presidential election has revealed, in part the dramatically different plights and outlooks of Americans. I believe these differences are rooted in social-economic realities that are not obvious to many of us living in prosperous bubbles. I have assembled a set of maps and graphs that help us understand these drastic differences. In the […]

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Big Data and Analytics, Digital Strategy

Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

20 Jul , 2016  

Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

  Program on Creating Valuable Digital, Social, and Mobile Touch Points with Customer Includes: Measuring & Managing Digital, Social, and Mobile Touch Points with Customers Strategies for Monetizing Big Data Opportunities for Creating Data Products Leading the Data Science Team Creating New Data for Digital Disruption Managing Data Assets for Growth and Innovation Professor Walker […]

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Big Data and Analytics, Innovation

From raw data to real dollars, Russell Walker’s new book shows how to monetize big data

27 Sep , 2015  

From raw data to real dollars, Russell Walker’s new book shows how to monetize big data

By Cheryl SooHoo How do you turn your company’s big data into big bucks? First think big and then bigger about the value of your data, says Russell Walker EMP 64, clinical associate professor of Managerial Economics & Decision Sciences at Kellogg. “Your data doesn’t jump out and say, ‘Hey, I am worth hundreds of […]

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Big Data and Analytics, Innovation

Monetizing Big Data For Big Profits: It Takes More Than Algorithms

12 Sep , 2015  

Monetizing Big Data For Big Profits: It Takes More Than Algorithms

The process of monetizing Big Data is really an exploration, driven by experimentation and identification of value. Here are a few points to keep in mind: 1. Look for Patterns in the Data – before trying to find the needle in the haystack, look for the patterns that describe customers, markets and operations that are […]

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Big Data and Analytics, Innovation

Big Data Monetization Lessons from Zillow

10 Sep , 2015  

Big Data Monetization Lessons from Zillow

The real estate industry has gone through a massive transformation as new real estate websites such as Zillow (and Trulia now owned by Zillow, and Redfin) have brought together Big Data sets on available properties, home buyers, and home sellers. These firms have, in the process, showed us that important lessons and best practices in […]

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Big Data and Analytics, Digital Strategy

The Importance of Data Visualization and Automation in the Realm of Big Data

24 Aug , 2015  

The Importance of Data Visualization and Automation in the Realm of Big Data

The Importance of Data Visualization and Automation in the Real of Big Data The heralded economist and Nobel Laureate Herbert Simon is known for saying, “A wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”[1] Indeed, our capacity […]

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Big Data and Analytics, Digital Strategy

Big Data and the Value of Automated Data Capture

9 Apr , 2015  

Big Data and the Value of Automated Data Capture

 The development of analytics that can process data and lead to automation and the removal of workers is very much discussion today. We read about artificial intelligence concerns from technology leaders like Bill Gates and economic leaders like Larry Summers. In fact, the use of data and analytics has been removing jobs from various industries […]

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Big Data and Analytics, Innovation

Big Data to Big Profits: What’s Your Billboard Worth?

22 Nov , 2014  

Big Data to Big Profits: What’s Your Billboard Worth?

What’s your billboard worth? How do you measure the value of data? Usually it’s a matter of determining how much the data is worth to the business – how it translates into revenue, ROI, cost savings and other quantifiable benefits to the enterprise. But you can also measure how much others value your data. Let’s […]

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