Big Data and Analytics, Innovation

From raw data to real dollars, Russell Walker’s new book shows how to monetize big data

27 Sep , 2015  

From raw data to real dollars, Russell Walker’s new book shows how to monetize big data

By Cheryl SooHoo How do you turn your company’s big data into big bucks? First think big and then bigger about the value of your data, says Russell Walker EMP 64, clinical associate professor of Managerial Economics & Decision Sciences at Kellogg. “Your data doesn’t jump out and say, ‘Hey, I am worth hundreds of […]

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Big Data and Analytics, Innovation

Monetizing Big Data For Big Profits: It Takes More Than Algorithms

12 Sep , 2015  

Monetizing Big Data For Big Profits: It Takes More Than Algorithms

The process of monetizing Big Data is really an exploration, driven by experimentation and identification of value. Here are a few points to keep in mind: 1. Look for Patterns in the Data – before trying to find the needle in the haystack, look for the patterns that describe customers, markets and operations that are […]

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Big Data and Analytics, Innovation

New Book: From Big Data to Big Profits – Success with Data and Analytics

9 Jul , 2015  

New Book: From Big Data to Big Profits – Success with Data and Analytics"

From Big Data to Big Profits: Success with Data and Analytics I am pleased to announce the release of my second book, From Big Data to Big Profits: Success with Data and Analytics, which investigates the use of Big Data to stimulate innovation, enhance operational effectiveness and further business growth. The book examines the evolving […]

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