From Big Data to Big Profits: Success with Data and Analytics
I am pleased to announce the release of my second book, From Big Data to Big Profits: Success with Data and Analytics, which investigates the use of Big Data to stimulate innovation, enhance operational effectiveness and further business growth. The book examines the evolving nature of Big Data and how businesses can leverage it to create new monetization opportunities. Using case studies on Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leading-edge users of Big Data, the book also explores how digital platforms, including mobile apps and social networks, are changing customer interactions and expectations, as well as the way Big Data is created and managed by companies. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which assesses companies for Big Data readiness and provides direction on the steps necessary to get the most from Big Data.
Reviews of the book
” Russell Walker’s important book is not just about Big Data, but how to monetize all your data. It’s an essential guide to competing in the data economy and developing analytics-based products and services.”
— Thomas H. Davenport, Distinguished Professor of IT and Management, Babson College, and Author of Competing on Analytics and Big Data at Work
“Few companies have truly mastered the art of deriving value from Big Data. In From Big Data to Big Profits, Walker provides excellent advice on how to leverage Big Data to improve your business. This book dives deeply into monetization strategies for Big Data and provides many examples of how it works. From creating data products to forming a data exchange, this book explains how others have succeeded and provides advice on how to get started. The time spent reading the book is well worth it!”
— Bill Franks, Chief Analytics Officer, Teradata and author of Taming the Big Data Tidal Wave and The Analytics Revolution
“Packed with current case studies and examples, Russell shows where the money is in Big Data!”
— Jeff Tanner, Dean, Strome College of Business, Old Dominion University
“Professor Walker’s book takes a unique perspective by concentrating on the value of Big Data and the underlying monetization strategies and use cases. The book discusses modern sources of data and the underlying business opportunities backed by cases from innovative companies with entrenched data strategies. The concept of data fusion stands out as a strategy to benefit from data sources coming from a variety of different players. Equally impressive is the SIGMA scoring framework that positions a company with regard to Big Data readiness. I strongly recommend this book for anyone looking to innovate and influence Big Data decision-making.”
— Diego Klabjan, Professor and Director, Master of Science in Analytics Program,
“Walker does a wonderful job of describing the business relevance of the exploding range of new data sources, detailing how they can be ‘fused’ into unprecedented ‘measurement data’ about almost any aspect of the business environment and used to create highly differentiated new products and services.”
— Blake Johnson, Consulting Professor, Management Science & Engineering, Stanford University and Founder, Aztral, Inc.
About Russell Walker:
Russell Walker is Clinical Associate Professor at the Kellogg School of Management, Northwestern University. He has developed and taught leading executive programs on Big Data and Analytics, Strategic Data-Driven Marketing, Risk Management, and Global Leadership. He founded and teaches the popular Analytical Consulting Lab, which brings Kellogg MBAs together with real-world projects in Analytics and the use of Big Data. He is the author of Winning with Risk Management and has authored many popular business cases. Russell Walker consults with firms on the topics of Big Data and Analytics, Risk Management, and International Business Strategy. He holds an MBA from the Kellogg School of Management and an MS and Ph.D. from Cornell University.
Airbnb, Amazon, Analytics, Apple, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Cornell University, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, IoT, Kellogg School of Management, Oxford University Press, Technology