Career Advice, Leadership

Advice on Going to College

15 Aug , 2018  

Fall will soon be here in Evanston, Illinois; the first of the maples are turning orange and the summer is quickly cooling. In the coming weeks, we will welcome our new students to campus at Northwestern University. It is always an exciting time of the year. It is exciting to be part of the new […]

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Analytics, Big Data, Big Data and Analytics, Innovation

Dangers of Facebook Banking and the Convergence of the Internet

7 Aug , 2018  

The Wall Street Journal recently reported that Facebook approached multiple, major US banks, including Chase, Wells Fargo, and US Bank with a proposition to include customer financial data on Facebook.

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Analytics, Big Data, Big Data and Analytics, Career Advice

Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science

14 May , 2017  

This course, Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, led by professors Russell Walker and Edward Malthouse, will examine how firms can take big data to big profits through data monetization strategies and the best use of data science for growth and innovation across your organization. […]

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Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation, Leadership

5 Career Tips & Outlooks for Analytics Professionals

14 May , 2017  

1.  Analytics has Moved from Manual to Machine-Driven – Don’t Become a Robot! Most people in the field of analytics can remember writing their own analytical code. Today, our Data Scientists in the MSiA program at Northwestern, can produce analytical models from regression, decision trees, support vector machines (and more) – all with more or […]

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Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation

Valuable Data Products: Answers to Career Questions & More

16 Oct , 2016  

Turning Data into Valuable Data Products The acquisition of LinkedIn by Microsoft raises many interesting and valuable business possibilities. LinkedIn is the first and largest repository of data on career paths for millions of people. It has deep and valuable information on firms, the path of careers, and even the best majors for specific careers. […]

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Big Data and Analytics, Digital Strategy

College Football: Lessons in Big Data and Data Visualization. Who’s Your Fan?

10 Sep , 2016  

With the college football season underway, it is worth a look to see how the teams stack-up, not based on rankings, but based on fan loyalty. Big Data and Data Visualization help us with this and lead to some interesting insights. College football also offers us a great opportunity to look at the Big Data […]

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Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

Big Data and Analytics, Digital Strategy

Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

20 Jul , 2016  

  Program on Creating Valuable Digital, Social, and Mobile Touch Points with Customer Includes: Measuring & Managing Digital, Social, and Mobile Touch Points with Customers Strategies for Monetizing Big Data Opportunities for Creating Data Products Leading the Data Science Team Creating New Data for Digital Disruption Managing Data Assets for Growth and Innovation Professor Walker […]

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College Football: Lessons in Big Data and Data Visualization. Who’s Your Fan?

Big Data and Analytics, Innovation

College Football: Lessons in Data Science, Data Visualization & Big Data

8 Oct , 2015  

Things are a bit different this Fall at Northwestern University, and it feels great! The Wildcats are undefeated and ranked ahead of Michigan, who they will meet on Saturday in one of the biggest games for the Wildcats in recent memory. Yet, Michigan is favored in the game. Go figure.  College football offers us a […]

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