Big Data and Analytics, Innovation

College Football: Lessons in Data Science, Data Visualization & Big Data

8 Oct , 2015  

College Football: Lessons in Big Data and Data Visualization. Who’s Your Fan?

Things are a bit different this Fall at Northwestern University, and it feels great! The Wildcats are undefeated and ranked ahead of Michigan, who they will meet on Saturday in one of the biggest games for the Wildcats in recent memory. Yet, Michigan is favored in the game. Go figure.  College football offers us a […]

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Big Data and Analytics, Digital Strategy

Driving Product Sales with Big Data: Amazon’s Threat to Retail

20 Aug , 2015  

Driving Product Sales with Big Data: Amazon’s Threat to Retail

Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]

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Big Data and Analytics, Innovation

Big Data is Transforming Consumer Packaged Good (CPG) Marketing

11 Feb , 2015  

Big Data is Transforming Consumer Packaged Good (CPG) Marketing

Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]

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