Analytics, Digital Strategy

CRaP at Amazon and Advice for Amazon Sellers

18 Dec , 2018  

Amazon recently made the news by publicly announcing that it is targeting hard to sell items, so called Can’t Realize a Profit (CRaP) for removal from its all-powerful sales channel. Such items are believed to be those that have a low revenue for the cost to ship.

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Big Data and Analytics, Innovation

Big Data is Transforming Consumer Packaged Good (CPG) Marketing

11 Feb , 2015  

Big Data is Transforming Consumer Packaged Good (CPG) Marketing

Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]

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