Big Data, Big Data and Analytics, Digital Strategy
Are you Netflix or Blockbuster?
A great focus for many startups, investors, and entrepreneurs is creating the next Netflix, Amazon, Uber, or Airbnb – namely to be a digital disruptor. Netflix conquered the analog and physical model of Blockbuster by bringing a digital layer to measure customers, movies, and even brand placements. Before Netflix, Blockbuster was the media channel of preference. It died a rather quick death when media and media consumption became digital.
Airbnb, Amazon, Analytics, Apple, Asset Surveillance, Big Data, Big Data to Big Profits, Data Analytics, Data Products, Digital, Digital Economy, Digital Platforms, disruption, featured, Uber
Analytics, Big Data, Big Data and Analytics, Career Advice
This course, Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, led by professors Russell Walker and Edward Malthouse, will examine how firms can take big data to big profits through data monetization strategies and the best use of data science for growth and innovation across your organization. […]
Airbnb, Amazon, Analytics, Analytics Class, Artificial Intelligence, Big Data, Big Data Analytics, Big Data Class, Big Data to Big Profits, Data Analytics, Data Science, Northwestern Analytics, Northwestern University
Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation, Leadership
1. Analytics has Moved from Manual to Machine-Driven – Don’t Become a Robot! Most people in the field of analytics can remember writing their own analytical code. Today, our Data Scientists in the MSiA program at Northwestern, can produce analytical models from regression, decision trees, support vector machines (and more) – all with more or […]
Abalytics Professional, Airbnb, Algorithm, Amazon, Analytics, Artificial Intelligence, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Bots, Career Advice, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, Digital Economy, featured, Google, IoT, LinkedIn, Mobile, Northwestern Analytics, Northwestern University, Robots, Uber, Uberfication
A great focus for many startups, investors, and entrepreneurs is creating the next Uber or Airbnb. I have examined how both Uber and Airbnb have leverage data in powerful ways. A great deal of their success comes from their superior digital platforms, so let’s examine what principles are at work in becoming the next digital disruptor. […]
Airbnb, Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, Digital, Digital Disruption, Digital Economy, Digital Marketing, Digital Media, Digital Platforms, IoT, Uber, Uberfication, Uberize
Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]
Airbnb, Algorithm, Analytical Marketing, Analytics, Apple, Artificial Intelligence, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Monetization, Data Products, Data Science, Digital, Digital Economy, Digital Marketing, Digital Media, Digital Platforms, Marketing, media, Netflix, Sports, Sports Analytics, Sports Management, Uber, Wearables
Big Data and Analytics, Digital Strategy
When Airbnb began as a means for its founders to rent out their air mattress (hence the air in Airbnb) few predicted that it would transform the real estate rental market. By now, Airbnb is a legitimate means for selecting rooms or houses for rent in many markets. As an example of the success and […]
Airbnb, Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, Digital Economy, Digital Platforms, Disruptive Technology, Entrepreneurship, Mobile, Real Estate, Sharing Economy, Start-Up, Technology, Uber, Uberfication, Uberize
Big Data and Analytics, Innovation
The rapid and impressive rise of Uber and Airbnb in revolutionizing the car service and lodging industries is a testament to the rise of the “sharing economy.” In the sharing economy, assets that are traditionally owned and utilized by a single person for a single purpose, such as a personal car or personal apartment, are […]
Advertising, Airbnb, Algorithm, Amazon, Analytics, Artificial Intelligence, Automation, Big Data, Big Data Analytics, Data Monetization, Sharing Economy, Strategy, Uber
Big Data and Analytics, Innovation
From Big Data to Big Profits: Success with Data and Analytics I am pleased to announce the release of my second book, From Big Data to Big Profits: Success with Data and Analytics, which investigates the use of Big Data to stimulate innovation, enhance operational effectiveness and further business growth. The book examines the evolving […]
Airbnb, Amazon, Analytics, Apple, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Cornell University, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, IoT, Kellogg School of Management, Oxford University Press, Technology
Big Data and Analytics, Digital Strategy
Digital platforms are all around us. We used many each day. These platforms serve our needs but also create realms of Big Data – about or lives, media, shopping, health, and interest. LinkedIn is a great example of a powerful and successful digital platform. Parties interface digitally. Data is openly shared, transmitted, created, and then […]
Airbnb, Amazon, Analytics, Apple, Asset Surveillance, Asymmetric Information, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, Data Visualization, Digital Platforms, Economic Sciences, Internet, IoT, Mobile
