Analytics, Big Data, Big Data and Analytics, Career Advice

Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science

14 May , 2017  

Join Northwestern University’s Master of Science in Analytics for an Executive Education Course Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science Course Dates: June 15 – 16, 2017 Location: Northwestern University, Evanston, IL Course Instructors: Russell Walker, Ph.D. and Edward Malthouse, Ph.D. For a full program description […]

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Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation, Leadership

5 Career Tips & Outlooks for Analytics Professionals

14 May , 2017  

1.  Analytics has Moved from Manual to Machine-Driven – Don’t Become a Robot! Most people in the field of analytics can remember writing their own analytical code. Today, our Data Scientists in the MSiA program at Northwestern, can produce analytical models from regression, decision trees, support vector machines (and more) – all with more or […]

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Big Data and Analytics, Digital Strategy

Big Opportunities and Critical Warning Signs from Microsoft’s Purchase of LinkedIn

14 Jun , 2016  

Big Opportunities and Critical Warning Signs from Microsoft’s Purchase of LinkedIn

The opportunities ahead for Microsoft and LinkedIn are many, there are also some important lessons for the tech industry. This, the largest of Microsoft’s acquisitions, is really about buying data and data assets. Here are my thoughts on opportunities going forward and lessons leaned from the LinkedIn sale: Microsoft can make LinkedIn the Greatest Expert […]

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Digital Strategy, Innovation

Become a Digital Disruptor: Lessons for Startups, Investors, Innovators, and Entrepreneurs

16 Mar , 2016  

Become a Digital Disruptor: Lessons for Startups, Investors, Innovators, and Entrepreneurs

A great focus for many startups, investors, and entrepreneurs is creating the next Uber or Airbnb. I have examined how both Uber and Airbnb have leverage data in powerful ways. A great deal of their success comes from their superior digital platforms, so let’s examine what principles are at work in becoming the next digital disruptor. […]

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Digital Strategy, Innovation

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

13 Mar , 2016  

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]

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Big Data and Analytics, Digital Strategy

Airbnb: Lessons on Digital, Start-ups, Big Data and Disrupting Markets

13 Jan , 2016  

Airbnb: Lessons on Digital, Start-ups, Big Data and Disrupting Markets

When Airbnb began as a means for its founders to rent out their air mattress (hence the air in Airbnb) few predicted that it would transform the real estate rental market. By now, Airbnb is a legitimate means for selecting rooms or houses for rent in many markets. As an example of the success and […]

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Big Data and Analytics, Innovation

Big Data Monetization Lessons from the Sharing Economy

29 Oct , 2015  

Big Data Monetization Lessons from the Sharing Economy

The rapid and impressive rise of Uber and Airbnb in revolutionizing the car service and lodging industries is a testament to the rise of the “sharing economy.” In the sharing economy, assets that are traditionally owned and utilized by a single person for a single purpose, such as a personal car or personal apartment, are […]

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Big Data and Analytics, Innovation

New Book: From Big Data to Big Profits – Success with Data and Analytics

9 Jul , 2015  

New Book: From Big Data to Big Profits – Success with Data and Analytics"

From Big Data to Big Profits: Success with Data and Analytics I am pleased to announce the release of my second book, From Big Data to Big Profits: Success with Data and Analytics, which investigates the use of Big Data to stimulate innovation, enhance operational effectiveness and further business growth. The book examines the evolving […]

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Big Data and Analytics, Digital Strategy

Digital Platforms and Big Data Creation

11 Apr , 2015  

Digital Platforms and Big Data Creation

Digital platforms are all around us. We used many each day. These platforms serve our needs but also create realms of Big Data – about or lives, media, shopping, health, and interest. LinkedIn is a great example of a powerful and successful digital platform. Parties interface digitally. Data is openly shared, transmitted, created, and then […]

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Big Data and Analytics, Digital Strategy

Big Data to Big Profits: Nest Optimizes the Mechanical Realm

7 Mar , 2015  

Big Data to Big Profits: Nest Optimizes the Mechanical Realm

Big Data and Big Profits: Nest Optimizes the Mechanical Realm By now, most of us have seen or are even using programmable thermostats. One of the recent and more interesting offerings in this space is from Nest. Nest sells a thermostat that captures data about human presence to self learn what heating and cooling decisions […]

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