Join Northwestern University’s Master of Science in Analytics for an
Executive Education Course
Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science
For a full program description and proposed schedule, please visit our course webpage.
This course, Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, led by professors Russell Walker and Edward Malthouse, will examine how firms can take big data to big profits through data monetization strategies and the best use of data science for growth and innovation across your organization.
In this course, you will learn:
Special alumni rates are available to all students, graduates, and family members of graduates of Northwestern University. Email firstname.lastname@example.org for details.
About Russell Walker, Ph.D.
Professor Russell Walker helps companies develop strategies to manage risk and harness value through analytics and Big Data. He is Clinical Professor of Managerial Economics and Decision Sciences at the Kellogg School of Management of Northwestern University.
His most recent book, From Big Data to Big Profits: Success with Data and Analytics is published by Oxford University Press (2015), which explores how firms can best monetize Big Data. He is the author of the text Winning with Risk Management (World Scientific Publishing, 2013), which examines the principles and practice of risk management through business case studies.
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