Analytics, Big Data, Digital Strategy, Leadership

Facebook: Mind Your P’s!

25 Nov , 2018  

Facebook has never felt the heat it is feeling now. How did this happen? They are a darling promising marketers the reach to nearly every person through customized media. Success was rolling in as more and more advertisers saw the light and loaded up on ads. And, why have Amazon, Apple, Microsoft with its LinkedIn […]

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Innovation, Leadership

Strategy and Marketing Changes for the NFL

5 Sep , 2018  

With the 2018 NFL season about to begin, I want to share the changes that I most recommend for improving the NFL. Many of these would make the game more exciting and add strategy to the game. Some are about improving the NFL’s much beleaguered image. Strategy and Rule Changes: Goal Line On Side Possession: […]

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Digital Strategy, Innovation

Big Food…Big Problems

21 May , 2018  

Big Food…Big Problems This week, the CEO of Campbell’s announced that she is stepping down. The storied firm of 149 years also announced a review of its portfolio, including soup, and its future as a stand-alone company. The challenges at Campbell’s are also being seen in other Big Food firms, like Kraft, Mondelez, PepsiCo, Coca […]

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Global Insights, Innovation

Dilly Dilly – Millennials like your Ads but Not Your Beer!

5 Feb , 2018  

The Super Bowl is a great opportunity for advertisers to reach a large customer base. We have grown accustomed to seeing many entertaining, emotional, funny, and even inspiring advertisements during the Super Bowl. All, of course, in the name of them convincing us to buy their products. Perhaps no industry has seized on the Super […]

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Innovation, Leadership

Product Branding Challenges in Winner Take All Business: Products As Services

11 Sep , 2017  

Product Branding Challenges in Winner Take All Business: Products As Services At the turn of the past century, the dominant retailer was Sears Roebuck and Company of Chicago, Illinois. Their famous catalog advertised virtually everything an American family would need. Sears also owned many factories that made the products and branded products as Sears, including […]

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Global Insights, Leadership

Iceland: Economic and Business Lessons – Fire and Ice

25 Aug , 2017  

Iceland: Economic and Business Lessons – Fire and Ice This summer, I had the pleasure of visiting Iceland with my family. It is an amazing country in so many ways. In addition to its unmatched natural beauty of mountains, glaciers, seashores, and active volcanoes, visiting offers some great lesson in economics and business. Iceland Has […]

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Digital Strategy, Innovation

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

13 Mar , 2016  

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]

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