Digital Strategy, Global Insights, Innovation, Leadership

Lessons from Collecting – What Happens When We Don’t Own?

27 Sep , 2023  

Recently, I caught up with a friend that I have known for 30 years. Today, we are both raising our children. In the 1980’s, we were teenagers in Florida collecting football and baseball cards, going to coin shops to find “rare” or different foreign coins, and of course we were listening to music on records […]

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Global Insights, Leadership

Is Your Business Capturing the Hyper Growth in the US Hispanic Market?

14 Sep , 2023  

The wave of Spanglish has hit advertisers in recent years. Dos Equis invites its customers to “Keep it Interesante,” while taco fans at Taco Bell “Live Más.”       Home Depot and other retailers have adopted a near bilingual policy in stores. Smart move! Hispanic culture is alive an well in the US, and […]

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AI, Analytics, Big Data, Global Insights

College Football – Data on Who is a Fan – Are you a Fan?

8 Sep , 2023  

With the college football in full swing, it is worth a look to see how the teams stack-up, not based on rankings, but based on fan loyalty. Big Data and Data Visualization help us with this and lead to some interesting insights. College football also offers us a great opportunity to look at the Big […]

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Innovation, Leadership

Better Football – 12 Changes for a More Exciting NFL

4 Nov , 2021  

With the 2021 NFL season about half completed, I want to share the changes that I most recommend for improving the NFL. Many of these would make the game more exciting and add strategy to the game. Strategy and Rule Changes: Goal Line On Side Possession: If a team wants the ball after a kickoff, […]

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Global Insights

Economic Opportunities in Hispanic USA: ¡Se Habla Spanglish!

3 Oct , 2021  

The wave of Spanglish has hit advertisers in recent years. Dos Equis invites its customers to “Keep it Interesante,” while taco fans at Taco Bell “Live Más.”       Home Depot and other retailers have adopted a near bilingual policy in stores. Smart move! Hispanic culture is alive an well in the US, and […]

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Analytics, Big Data, Digital Strategy, Leadership

Facebook: Mind Your P’s!

25 Nov , 2018  

Facebook has never felt the heat it is feeling now. How did this happen? They are a darling promising marketers the reach to nearly every person through customized media. Success was rolling in as more and more advertisers saw the light and loaded up on ads. And, why have Amazon, Apple, Microsoft with its LinkedIn […]

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Innovation, Leadership

Strategy and Marketing Changes for the NFL

5 Sep , 2018  

With the 2018 NFL season about to begin, I want to share the changes that I most recommend for improving the NFL. Many of these would make the game more exciting and add strategy to the game. Some are about improving the NFL’s much beleaguered image. Strategy and Rule Changes: Goal Line On Side Possession: […]

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Digital Strategy, Innovation

Big Food…Big Problems

21 May , 2018  

Big Food…Big Problems This week, the CEO of Campbell’s announced that she is stepping down. The storied firm of 149 years also announced a review of its portfolio, including soup, and its future as a stand-alone company. The challenges at Campbell’s are also being seen in other Big Food firms, like Kraft, Mondelez, PepsiCo, Coca […]

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Digital Strategy, Innovation, Leadership

The Future of Brands, Hobbies, and Ownership in a Digital World

15 Mar , 2018  

The Future of Brands, Hobbies, and Ownership in a Digital Worl

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Global Insights, Innovation

Dilly Dilly – Millennials like your Ads but Not Your Beer!

5 Feb , 2018  

The Super Bowl is a great opportunity for advertisers to reach a large customer base. We have grown accustomed to seeing many entertaining, emotional, funny, and even inspiring advertisements during the Super Bowl. All, of course, in the name of them convincing us to buy their products. Perhaps no industry has seized on the Super […]

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