Innovation, Leadership

Strategy and Marketing Changes for the NFL

5 Sep , 2018  

With the 2018 NFL season about to begin, I want to share the changes that I most recommend for improving the NFL. Many of these would make the game more exciting and add strategy to the game. Some are about improving the NFL’s much beleaguered image. Strategy and Rule Changes: Goal Line On Side Possession: […]

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Digital Strategy, Innovation

Big Food…Big Problems

21 May , 2018  

Big Food…Big Problems This week, the CEO of Campbell’s announced that she is stepping down. The storied firm of 149 years also announced a review of its portfolio, including soup, and its future as a stand-alone company. The challenges at Campbell’s are also being seen in other Big Food firms, like Kraft, Mondelez, PepsiCo, Coca […]

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