Innovation, Leadership

Strategy and Marketing Changes for the NFL

5 Sep , 2018  

With the 2018 NFL season about to begin, I want to share the changes that I most recommend for improving the NFL. Many of these would make the game more exciting and add strategy to the game. Some are about improving the NFL’s much beleaguered image. Strategy and Rule Changes: Goal Line On Side Possession: […]

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Big Data, Big Data and Analytics, Digital Strategy

Batter Up – Who’s a Baseball Fan?

15 Aug , 2018  

I recently wrote about how social media, in particular, Facebook can map the fandom of college football and NFL fans. These examples show how social media and digital operators can leverage data to measure assets, like the value of teams, the size and location of college alumni, and even put a price on things like […]

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Analytics, Big Data, Big Data and Analytics, Innovation

College Football – Who’s a Fan?

12 Aug , 2018  

With the college football season about to begin, it is worth a look to see how the teams stack-up, not based on rankings, but based on fan loyalty. Big Data and Data Visualization help us with this and lead to some interesting insights. College football also offers us a great opportunity to look at the […]

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Innovation

Advice for the NFL

12 Nov , 2017  

NFL needs to change its strategy. Advice for making #NFL football more exciting and engaging to fans, millennials, and advertisers.

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Digital Strategy, Innovation

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

13 Mar , 2016  

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]

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Big Data and Analytics, Innovation

Data Visualization of the NFL and its Fan Base

6 Oct , 2015  

Data Visualization of the NFL and its Fan Base

With the NFL season in full swing, I thought I would share a graphic that impressed me. It shows how Data Visualization and the power of Data Science can help us understand more about our lives and things we enjoy. It was developed by Sean Taylor of the Facebook Data Science Team, and credits go […]

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