Digital Strategy

Success Lessons from Digital Leaders and Their Followers

15 Dec , 2018  

There is an open debate among economists and business leaders on why digitization leads to a near winner take-all business model. We see the dominance of one search tool in Google and Netflix over other movie providers. In decades past, it was common to have a movie theater in each community and local bakers everywhere. In other business models, especially those driven by personal relationships and locality, we have seen many scores of offerings simultaneously. In fact, achieving scale for the seller was very hard.

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Innovation

Advice for the NFL

12 Nov , 2017  

NFL needs to change its strategy. Advice for making #NFL football more exciting and engaging to fans, millennials, and advertisers.

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Digital Strategy, Innovation

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

13 Mar , 2016  

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]

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