Analytics, Big Data, Big Data and Analytics, Career Advice

Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science

14 May , 2017  

Join Northwestern University’s Master of Science in Analytics for an Executive Education Course Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science Course Dates: June 15 – 16, 2017 Location: Northwestern University, Evanston, IL Course Instructors: Russell Walker, Ph.D. and Edward Malthouse, Ph.D. For a full program description […]

, , , , , , , , , , , ,

Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation, Leadership

5 Career Tips & Outlooks for Analytics Professionals

14 May , 2017  

1.  Analytics has Moved from Manual to Machine-Driven – Don’t Become a Robot! Most people in the field of analytics can remember writing their own analytical code. Today, our Data Scientists in the MSiA program at Northwestern, can produce analytical models from regression, decision trees, support vector machines (and more) – all with more or […]

, , , , , , , , , , , , , , , , , , , , , , , , , , ,

Analytics, Big Data, Big Data and Analytics, Digital Strategy

4 Steps to Digital Dominance + Warren Buffett on Google

9 May , 2017  

The recent 2017 Berkshire Hathaway shareholder meeting offered some insights into how Warren Buffett thinks about stocks, especially those of large digital companies. I thought it important to explore these, given the rise of Digital Enterprises. When we think of Digital Enterprises, leaders like Google, Apple, Amazon, and even Microsoft come to mind. What do […]

, , , , , , , , , , , , , , , , , ,

Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation

Digital Lessons from Netflix: When is a Customer a Fan?

25 Nov , 2016  

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]

, , , , , , , , , , , ,

Digital Strategy, Risk Management

The Two Battlegrounds of E-commerce: Digital and Supply Chain – Lessons from Amazon and Jet.com

9 Aug , 2016  

The Two Battlegrounds of E-commerce: Digital and Supply Chain – Lessons from Amazon and Jet.com

Walmart recently announced that it is purchasing Jet.com for some $3.3 billion dollars. For Jet.com, which was founded in January of 2014, it is a remarkable return in a short period of time. The purchase shows that the battleground for E-commerce is being fought on digital convenience and value to customers. E-commerce has two-fronts: the […]

, , , , , , , , , , , , , , , , , , , , , , , ,

Big Data and Analytics, Digital Strategy

Big Opportunities and Critical Warning Signs from Microsoft’s Purchase of LinkedIn

14 Jun , 2016  

Big Opportunities and Critical Warning Signs from Microsoft’s Purchase of LinkedIn

The opportunities ahead for Microsoft and LinkedIn are many, there are also some important lessons for the tech industry. This, the largest of Microsoft’s acquisitions, is really about buying data and data assets. Here are my thoughts on opportunities going forward and lessons leaned from the LinkedIn sale: Microsoft can make LinkedIn the Greatest Expert […]

, , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Career Advice, Leadership

Amazon’s Cloud, Future of CIOs, and Career Advice for All in IT

5 Apr , 2016  

Amazon’s Cloud, Future of CIOs, and Career Advice for All in IT

Amazon’s cloud services business (as part of Amazon Web Services – AWS) has been a great success and shows no sign of retreating. Amazon’s cloud computing business did exceptionally well in the fourth quarter of 2015, generating $687 million in profit on sales of $2.4 billion.[1] That is a business on track to generate $10 […]

, , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Big Data and Analytics, Innovation

Big Data Monetization Lessons from the Sharing Economy

29 Oct , 2015  

Big Data Monetization Lessons from the Sharing Economy

The rapid and impressive rise of Uber and Airbnb in revolutionizing the car service and lodging industries is a testament to the rise of the “sharing economy.” In the sharing economy, assets that are traditionally owned and utilized by a single person for a single purpose, such as a personal car or personal apartment, are […]

, , , , , , , , , , , ,

Big Data and Analytics, Digital Strategy

Driving Product Sales with Big Data: Amazon’s Threat to Retail

20 Aug , 2015  

Driving Product Sales with Big Data: Amazon’s Threat to Retail

Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]

, , , , , , , , , , , , , , ,