Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation

Digital Dominance: Lessons from Zillow

3 Jan , 2017  

The real estate industry has gone through a massive transformation as new real estate websites such as Zillow (and Trulia now owned by Zillow, and Redfin) have brought together Big Data sets on available properties, home buyers, and home sellers. These firms have, in the process, showed us important lessons and best practices in monetizing […]

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Big Data and Analytics, Digital Strategy

Airbnb: Lessons on Digital, Start-ups, Big Data and Disrupting Markets

13 Jan , 2016  

Airbnb: Lessons on Digital, Start-ups, Big Data and Disrupting Markets

When Airbnb began as a means for its founders to rent out their air mattress (hence the air in Airbnb) few predicted that it would transform the real estate rental market. By now, Airbnb is a legitimate means for selecting rooms or houses for rent in many markets. As an example of the success and […]

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Big Data and Analytics, Innovation

Big Data Monetization Lessons from Zillow

10 Sep , 2015  

Big Data Monetization Lessons from Zillow

The real estate industry has gone through a massive transformation as new real estate websites such as Zillow (and Trulia now owned by Zillow, and Redfin) have brought together Big Data sets on available properties, home buyers, and home sellers. These firms have, in the process, showed us that important lessons and best practices in […]

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Big Data and Analytics, Innovation

Big Data to Big Profits: What’s Your Billboard Worth?

22 Nov , 2014  

Big Data to Big Profits: What’s Your Billboard Worth?

What’s your billboard worth? How do you measure the value of data? Usually it’s a matter of determining how much the data is worth to the business – how it translates into revenue, ROI, cost savings and other quantifiable benefits to the enterprise. But you can also measure how much others value your data. Let’s […]

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