Big Data and Analytics, Innovation

Big Data to Big Profits: What’s Your Billboard Worth?

22 Nov , 2014  

Big Data to Big Profits: What’s Your Billboard Worth?

What’s your billboard worth? How do you measure the value of data? Usually it’s a matter of determining how much the data is worth to the business – how it translates into revenue, ROI, cost savings and other quantifiable benefits to the enterprise. But you can also measure how much others value your data. Let’s […]

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