Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation, Leadership

5 Career Tips & Outlooks for Analytics Professionals

14 May , 2017  

1.  Analytics has Moved from Manual to Machine-Driven – Don’t Become a Robot! Most people in the field of analytics can remember writing their own analytical code. Today, our Data Scientists in the MSiA program at Northwestern, can produce analytical models from regression, decision trees, support vector machines (and more) – all with more or […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation

Digital Dominance: Lessons from Zillow

3 Jan , 2017  

The real estate industry has gone through a massive transformation as new real estate websites such as Zillow (and Trulia now owned by Zillow, and Redfin) have brought together Big Data sets on available properties, home buyers, and home sellers. These firms have, in the process, showed us important lessons and best practices in monetizing […]

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Digital Strategy, Risk Management

The Two Battlegrounds of E-commerce: Digital and Supply Chain – Lessons from Amazon and Jet.com

9 Aug , 2016  

The Two Battlegrounds of E-commerce: Digital and Supply Chain – Lessons from Amazon and Jet.com

Walmart recently announced that it is purchasing Jet.com for some $3.3 billion dollars. For Jet.com, which was founded in January of 2014, it is a remarkable return in a short period of time. The purchase shows that the battleground for E-commerce is being fought on digital convenience and value to customers. E-commerce has two-fronts: the […]

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Big Data and Analytics, Digital Strategy

Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

25 Jul , 2016  

Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

This weekend, we learned that Verizon has agreed to purchase Yahoo! for $4.83 billion dollars. Recently, Salesforce.com CEO, Mark Benioff announced that it would have paid more than the $26.2 billion paid by Microsoft for LinkedIn. With Verizon’s $4.4 billion purchase of AOL last year, these mega transactions raise some questions about what is a […]

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Big Data and Analytics, Digital Strategy

Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

20 Jul , 2016  

Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

Just an update: our program is confirmed for Aug 25-26 and quickly filling. Register Now to join us in beautiful San Francisco! Northwestern University’s Master of Science in Analytics Executive Education Course Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science San Francisco | August 25 – 26 […]

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Big Data and Analytics, Digital Strategy

Big Opportunities and Critical Warning Signs from Microsoft’s Purchase of LinkedIn

14 Jun , 2016  

Big Opportunities and Critical Warning Signs from Microsoft’s Purchase of LinkedIn

The opportunities ahead for Microsoft and LinkedIn are many, there are also some important lessons for the tech industry. This, the largest of Microsoft’s acquisitions, is really about buying data and data assets. Here are my thoughts on opportunities going forward and lessons leaned from the LinkedIn sale: Microsoft can make LinkedIn the Greatest Expert […]

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Career Advice, Leadership

Amazon’s Cloud, Future of CIOs, and Career Advice for All in IT

5 Apr , 2016  

Amazon’s Cloud, Future of CIOs, and Career Advice for All in IT

Amazon’s cloud services business (as part of Amazon Web Services – AWS) has been a great success and shows no sign of retreating. Amazon’s cloud computing business did exceptionally well in the fourth quarter of 2015, generating $687 million in profit on sales of $2.4 billion.[1] That is a business on track to generate $10 […]

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Digital Strategy, Innovation

Digital Lessons From Disney’s $1 Billion Experiment: Marketing and Operations Intertwined

30 Mar , 2016  

Digital Lessons From Disney’s $1 Billion Experiment: Marketing and Operations Intertwined

Disney Does Digital…Very Well! The Disney dive into digital has many looking for lessons from this business leader. Disney supplies customers with Disney MagicBands, wristbands equipped with RFID technology.[1] The wristbands enable customer-level tracking, creating lots of data on transactions, customer check-ins, and customer movements. It is estimated that deploying this technology has cost Disney […]

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Big Data and Analytics, Innovation

Harvard Business Review Webinar: From Big Data to Big Profits

29 Feb , 2016  

Harvard Business Review Webinar: From Big Data to Big Profits

Everywhere you look there is mention of “Big Data.” But what business people care most about is turning big data into big profits. This is the focus of Russell Walker’s book From Big Data to Big Profits:

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Big Data and Analytics, Digital Strategy

Airbnb: Lessons on Digital, Start-ups, Big Data and Disrupting Markets

13 Jan , 2016  

Airbnb: Lessons on Digital, Start-ups, Big Data and Disrupting Markets

When Airbnb began as a means for its founders to rent out their air mattress (hence the air in Airbnb) few predicted that it would transform the real estate rental market. By now, Airbnb is a legitimate means for selecting rooms or houses for rent in many markets. As an example of the success and […]

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