Global Insights, Innovation

Ultimate Privacy Will Soon Be Lost

13 Oct , 2018  

Companies often grapple with the challenges of respecting customer privacy. Although most firms do not seek to cause or do harm, data breaches, inadvertent misuse of data, and unauthorized publishing of data seem to ultimately happen. Data on a social media site, on a shopping site, or from your gym membership may seem sensitive. But, […]

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Digital Strategy, Innovation

Digital Lessons From Disney’s $1 Billion Experiment: Marketing and Operations Intertwined

30 Mar , 2016  

Digital Lessons From Disney’s $1 Billion Experiment: Marketing and Operations Intertwined

Disney Does Digital…Very Well! The Disney dive into digital has many looking for lessons from this business leader. Disney supplies customers with Disney MagicBands, wristbands equipped with RFID technology.[1] The wristbands enable customer-level tracking, creating lots of data on transactions, customer check-ins, and customer movements. It is estimated that deploying this technology has cost Disney […]

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Big Data and Analytics, Digital Strategy

Serious Big Data Lessons from the Ashley Madison Data Breach

9 Aug , 2015  

Serious Big Data Lessons from the Ashley Madison Data Breach

Big Data Lessons from Ashley Madison: Privacy Implications and Data Monetization Strategies The recent hacking of user data from the match-making site, Ashley Madison has brought into focus a few important lessons that we should consider about how Big Data and our digital trails that are now incessantly monitored. Privacy is a Lost Privilege The […]

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