Digital Lessons From Disney’s $1 Billion Experiment: Marketing and Operations Intertwined

Digital Strategy, Innovation

Digital Lessons From Disney’s $1 Billion Experiment: Marketing and Operations Intertwined

30 Mar , 2016  

Disney Does Digital…Very Well! The Disney dive into digital has many looking for lessons from this business leader. Disney supplies customers with Disney MagicBands, wristbands equipped with RFID technology.[1] The wristbands enable customer-level tracking, creating lots of data on transactions, customer check-ins, and customer movements. It is estimated that deploying this technology has cost Disney […]

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