Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

Big Data and Analytics, Digital Strategy

Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

20 Jul , 2016  

Just an update: our program is confirmed for Aug 25-26 and quickly filling. Register Now to join us in beautiful San Francisco!

Northwestern University’s Master of Science in Analytics
Executive Education Course

Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science
San Francisco | August 25 – 26

You are invited to join Northwestern’s MS in Analytics for an executive education course at Northwestern University’s San Francisco space on August 25-26, 2016.

Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, with professors Russell Walker and Edward Malthouse, will examine how firms can take “Big Data to Big Profits” through data monetization strategies and the best use of Data Science for growth and innovation. This program will feature frameworks for monetizing data assets, best practices for leading the Data Science team for growth and innovation, and strategies for maximizing the value of social, mobile, and digital customer data across the enterprise.

Specifically, we will examine:

Creating Valuable Digital, Social, and Mobile Touch Points with Customers
Measuring & Managing Digital, Social, and Mobile Touch Points with Customers
Strategies for Monetizing Big Data
Opportunities for Creating Data Products
Leading the Data Science Team
Creating New Data for Digital Disruption
Managing Data Assets for Growth and Innovation

Register Now

For a full program description and schedule, please visit our course website.

Course Dates: August 25 – 26, 2016
Location: Northwestern University | San Francisco Space | 44 Montgomery St.
Suite 1800, San Francisco, CA
Course Instructors: Russell Walker, Ph.D. and Edward Malthouse, Ph.D.
Presenter: Diego Klabjan, Ph.D.

Certification

Attendees, upon completion of the course, will earn a certificate of completion from the Master of Science in Analytics Program (MSiA), housed within Northwestern Engineering’s Industrial Engineering and Management Sciences department, and will be provided special invitation status to limited-access events hosted by MSiA in the future.

About Russell Walker, Ph.D.

Professor Russell Walker helps companies develop strategies to manage risk and harness value through analytics and Big Data. He is Clinical Associate Professor of Managerial Economics and Decision Sciences at the Kellogg School of Management of Northwestern University. He has worked with many professional sports teams and leading marketing organizations through the Analytical Consulting Lab, an experiential class that he founded and leads at Kellogg.

His most recent and award-winning book, From Big Data to Big Profits: Success with Data and Analytics is published by Oxford University Press (2015), which explores how firms can best monetize Big Data through digital strategies. He is the author of the text Winning with Risk Management (World Scientific Publishing, 2013), which examines the principles and practice of risk management through business case studies.

You can find him at @RussWalker1492 and russellwalkerphd.com

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By  -      
Russell Walker helps companies develop strategies to manage Risk and harness value through Analytics and Big Data. As Clinical Professor at the Kellogg School of Management of Northwestern University, Russell Walker has developed and taught leading executive programs on Big Data and Analytics, Strategic Data-Driven Marketing, Enterprise Risk, Operational Risk, and Global Leadership. He founded and teaches the popular Analytical Consulting Lab and Risk Lab, experiential classes, which bring Kellogg MBAs together with real-world projects in Analytics and risk evaluation. His is the author of the book From Big Data to Big Profits: Success with Data and Analytics (Oxford University Press, 2015) which examines data monetization strategies and the development of data-centric business models in the new digital economy. He is also the author of the award-winning text Winning with Risk Management (World Scientific Publishing, 2013), which examines the principles and practice of risk management as a competitive advantage. Dr. Walker consults with firms on the topics of Big Data and Analytics, Risk Management, and International Business Strategy. Russell Walker can be reached at: russell-walker@kellogg.northwestern.edu @RussWalker1492 russellwalkerphd.com



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