You are invited to join Northwestern’s MS in Analytics for an executive education course at Northwestern University’s San Francisco space on August 25-26, 2016.
Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, with professors Russell Walker and Edward Malthouse, will examine how firms can take “Big Data to Big Profits” through data monetization strategies and the best use of Data Science for growth and innovation. This program will feature frameworks for monetizing data assets, best practices for leading the Data Science team for growth and innovation, and strategies for maximizing the value of social, mobile, and digital customer data across the enterprise.
Specifically, we will examine:
Creating Valuable Digital, Social, and Mobile Touch Points with Customers
Measuring & Managing Digital, Social, and Mobile Touch Points with Customers
Strategies for Monetizing Big Data
Opportunities for Creating Data Products
Leading the Data Science Team
Creating New Data for Digital Disruption
Managing Data Assets for Growth and Innovation
For a full program description and schedule, please visit our course website.
Course Dates: August 25 – 26, 2016
Location: Northwestern University | San Francisco Space | 44 Montgomery St.
Suite 1800, San Francisco, CA
Course Instructors: Russell Walker, Ph.D. and Edward Malthouse, Ph.D.
Presenter: Diego Klabjan, Ph.D.
Attendees, upon completion of the course, will earn a certificate of completion from the Master of Science in Analytics Program (MSiA), housed within Northwestern Engineering’s Industrial Engineering and Management Sciences department, and will be provided special invitation status to limited-access events hosted by MSiA in the future.
About Russell Walker, Ph.D.
Professor Russell Walker helps companies develop strategies to manage risk and harness value through analytics and Big Data. He is Clinical Associate Professor of Managerial Economics and Decision Sciences at the Kellogg School of Management of Northwestern University. He has worked with many professional sports teams and leading marketing organizations through the Analytical Consulting Lab, an experiential class that he founded and leads at Kellogg.
His most recent and award-winning book, From Big Data to Big Profits: Success with Data and Analytics is published by Oxford University Press (2015), which explores how firms can best monetize Big Data through digital strategies. He is the author of the text Winning with Risk Management (World Scientific Publishing, 2013), which examines the principles and practice of risk management through business case studies.
Algorithm, Analytics, Artificial Intelligence, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, Data Visualiation, Digital, Digital Economy, Digital Platforms, IoT, Location Based Services, Mobile, Mobile Data, Monetization, Monetization Strategy, Northwestern University, San Francisco Analytics, San Francisco Big Data, San Francisco Data Science, Sharing Economy, Social Media Data, Technology