Big Data and Analytics, Digital Strategy

Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

25 Jul , 2016  

Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

This weekend, we learned that Verizon has agreed to purchase Yahoo! for $4.83 billion dollars. Recently, Salesforce.com CEO, Mark Benioff announced that it would have paid more than the $26.2 billion paid by Microsoft for LinkedIn. With Verizon’s $4.4 billion purchase of AOL last year, these mega transactions raise some questions about what is a […]

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Big Data and Analytics, Digital Strategy

What is Your Data Worth? More on LinkedIn, Microsoft, & the Value of User Data

16 Jun , 2016  

What is Your Data Worth? More on LinkedIn, Microsoft, & the Value of User Data

The recent announcement of Microsoft’s acquisition of LinkedIn has raised many questions about how Microsoft will monetize this data. In my recent article of how Microsoft can create value from this transactions, many people rightfully raised the point that data contributed to LinkedIn is given in exchange for networking. LinkedIn, like all social media and […]

, , , , , , , , , , , , , , , , , , , , , , ,