Global Insights

¡Interesante! Growth Opportunities with US Hispanics

14 Oct , 2018  

The wave of Spanglish has hit advertisers in recent years. Dos Equis invites its customers to “Keep it Interesante,” while taco fans at Taco Bell “Live Más.” Home Depot and other retailers have adopted a near bilingual policy in stores. Smart move! Hispanic culture is alive an well in the US, and it is an […]

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Leadership, Risk Management

Business Strategy Lessons from the 2016 Presidential Election

9 Mar , 2016  

Business Strategy Lessons from the 2016 Presidential Election

The 2016 Presidential Election has offered surprises and intrigue. It has also offered excellent examples of strategy at work. These lessons are most applicable to business, too. These are 7 important business strategy lessons from the election: Lead with a Simple and Direct Message: Trump has a very simple and direct tagline, “Make America Great, […]

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