Big Data, Big Data and Analytics, Digital Strategy

Batter Up – Who’s a Baseball Fan?

15 Aug , 2018  

I recently wrote about how social media, in particular, Facebook can map the fandom of college football and NFL fans. These examples show how social media and digital operators can leverage data to measure assets, like the value of teams, the size and location of college alumni, and even put a price on things like […]

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Analytics, Big Data, Big Data and Analytics, Leadership

Do You Live in a Bubble? 5 Lessons from the 2016 Presidential Election

13 May , 2017  

Map of Party Change Arrows from NY Times. Large red arrows show counties that moved to Trump in 2016 over Obama in 2012.   The 2016 Presidential election offers many valuable lessons. It shows that for many Americans, especially those in urban areas, there is a bubble. Living in a bubble is a challenge for […]

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