Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation

Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science

16 Nov , 2016  

Executive Education Course Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science   This course, Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, led by professors Russell Walker and Edward Malthouse, will examine how firms can take big data to […]

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Big Data and Analytics, Leadership

Do You Live in a Bubble? 5 Lessons from the 2016 Presidential Election

9 Nov , 2016  

Do You Live in a Bubble? 5 Lessons from the 2016 Presidential Election The 2016 Presidential election offers many valuable lessons. It shows that for many Americans, especially those in urban areas, there is a bubble. Living in a bubble is a challenge for sound decision-making and leadership. The lessons embedded in the surprising results […]

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Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation

Valuable Data Products: Answers to Career Questions & More

16 Oct , 2016  

Turning Data into Valuable Data Products The acquisition of LinkedIn by Microsoft raises many interesting and valuable business possibilities. LinkedIn is the first and largest repository of data on career paths for millions of people. It has deep and valuable information on firms, the path of careers, and even the best majors for specific careers. […]

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Big Data and Analytics, Digital Strategy

College Football: Lessons in Big Data and Data Visualization. Who’s Your Fan?

10 Sep , 2016  

College Football: Lessons in Big Data and Data Visualization. Who’s Your Fan?

With the college football season underway, it is worth a look to see how the teams stack-up, not based on rankings, but based on fan loyalty. Big Data and Data Visualization help us with this and lead to some interesting insights. College football also offers us a great opportunity to look at the Big Data […]

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Digital Strategy, Risk Management

The Two Battlegrounds of E-commerce: Digital and Supply Chain – Lessons from Amazon and Jet.com

9 Aug , 2016  

The Two Battlegrounds of E-commerce: Digital and Supply Chain – Lessons from Amazon and Jet.com

Walmart recently announced that it is purchasing Jet.com for some $3.3 billion dollars. For Jet.com, which was founded in January of 2014, it is a remarkable return in a short period of time. The purchase shows that the battleground for E-commerce is being fought on digital convenience and value to customers. E-commerce has two-fronts: the […]

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Big Data and Analytics, Digital Strategy

Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

25 Jul , 2016  

Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

This weekend, we learned that Verizon has agreed to purchase Yahoo! for $4.83 billion dollars. Recently, Salesforce.com CEO, Mark Benioff announced that it would have paid more than the $26.2 billion paid by Microsoft for LinkedIn. With Verizon’s $4.4 billion purchase of AOL last year, these mega transactions raise some questions about what is a […]

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Big Data and Analytics, Digital Strategy

Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

20 Jul , 2016  

Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

  Program on Creating Valuable Digital, Social, and Mobile Touch Points with Customer Includes: Measuring & Managing Digital, Social, and Mobile Touch Points with Customers Strategies for Monetizing Big Data Opportunities for Creating Data Products Leading the Data Science Team Creating New Data for Digital Disruption Managing Data Assets for Growth and Innovation Professor Walker […]

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Big Data and Analytics, Digital Strategy

What is Your Data Worth? More on LinkedIn, Microsoft, & the Value of User Data

16 Jun , 2016  

What is Your Data Worth? More on LinkedIn, Microsoft, & the Value of User Data

The recent announcement of Microsoft’s acquisition of LinkedIn has raised many questions about how Microsoft will monetize this data. In my recent article of how Microsoft can create value from this transactions, many people rightfully raised the point that data contributed to LinkedIn is given in exchange for networking. LinkedIn, like all social media and […]

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Big Data and Analytics, Digital Strategy

Big Opportunities and Critical Warning Signs from Microsoft’s Purchase of LinkedIn

14 Jun , 2016  

Big Opportunities and Critical Warning Signs from Microsoft’s Purchase of LinkedIn

The opportunities ahead for Microsoft and LinkedIn are many, there are also some important lessons for the tech industry. This, the largest of Microsoft’s acquisitions, is really about buying data and data assets. Here are my thoughts on opportunities going forward and lessons leaned from the LinkedIn sale: Microsoft can make LinkedIn the Greatest Expert […]

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Career Advice, Innovation

Practical Career Advice and Best Practices in Analytics

6 May , 2016  

Practical Career Advice and Best Practices in Analytics

This week at the Kellogg School of Management, my MBA students in the Analytical Consulting Lab will complete their projects in which they have examined data for a firm and built recommendations based on their use of Analytics. It is very popular class and a unique opportunity for our MBA students to practice Analytics in […]

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