Global Insights, Innovation

Beefing Up Returns: Study Finds Companies Offering Less Industrial Meat Perform Better

14 Sep , 2016  

Beefing Up Returns: Study Finds Companies Offering Less Industrial Meat Perform Better

The below blog appeared originally at EcoCentric, a leading channel for sustainable food practices. Over the last few years, students in the Kellogg Analytical Consulting Lab, a popular lab class that I founded and teach, have undertaken novel research on the economic drivers and performance of the food industry. It is wonderful to see our […]

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Career Advice, Innovation

Practical Career Advice and Best Practices in Analytics

6 May , 2016  

Practical Career Advice and Best Practices in Analytics

This week at the Kellogg School of Management, my MBA students in the Analytical Consulting Lab will complete their projects in which they have examined data for a firm and built recommendations based on their use of Analytics. It is very popular class and a unique opportunity for our MBA students to practice Analytics in […]

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Digital Strategy, Innovation

Digital Lessons From Disney’s $1 Billion Experiment: Marketing and Operations Intertwined

30 Mar , 2016  

Digital Lessons From Disney’s $1 Billion Experiment: Marketing and Operations Intertwined

Disney Does Digital…Very Well! The Disney dive into digital has many looking for lessons from this business leader. Disney supplies customers with Disney MagicBands, wristbands equipped with RFID technology.[1] The wristbands enable customer-level tracking, creating lots of data on transactions, customer check-ins, and customer movements. It is estimated that deploying this technology has cost Disney […]

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Digital Strategy, Innovation

Become a Digital Disruptor: Lessons for Startups, Investors, Innovators, and Entrepreneurs

16 Mar , 2016  

Become a Digital Disruptor: Lessons for Startups, Investors, Innovators, and Entrepreneurs

A great focus for many startups, investors, and entrepreneurs is creating the next Uber or Airbnb. I have examined how both Uber and Airbnb have leverage data in powerful ways. A great deal of their success comes from their superior digital platforms, so let’s examine what principles are at work in becoming the next digital disruptor. […]

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Digital Strategy, Innovation

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

13 Mar , 2016  

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]

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Big Data and Analytics, Innovation

Harvard Business Review Webinar: From Big Data to Big Profits

29 Feb , 2016  

Harvard Business Review Webinar: From Big Data to Big Profits

Everywhere you look there is mention of “Big Data.” But what business people care most about is turning big data into big profits. This is the focus of Russell Walker’s book From Big Data to Big Profits:

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Digital Strategy, Innovation

Uber-fication: Lessons from Uber in Economics, Digital, Risk, and Analytics

22 Nov , 2015  

Uber-fication: Lessons from Uber in Economics, Digital, Risk, and Analytics

With the continued growth of Uber in many markets, it is worth considering what Uber has done that drives such success and why so many businesses are seeking an Uberization or Uber-fication  solution to their business. Below is a listing of lessons on what to do if you are seeking to Uber-ize your business model. […]

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Big Data and Analytics, Innovation

Big Data Monetization Lessons from the Sharing Economy

29 Oct , 2015  

Big Data Monetization Lessons from the Sharing Economy

The rapid and impressive rise of Uber and Airbnb in revolutionizing the car service and lodging industries is a testament to the rise of the “sharing economy.” In the sharing economy, assets that are traditionally owned and utilized by a single person for a single purpose, such as a personal car or personal apartment, are […]

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Big Data and Analytics, Innovation

College Football: Lessons in Data Science, Data Visualization & Big Data

8 Oct , 2015  

College Football: Lessons in Big Data and Data Visualization. Who’s Your Fan?

Things are a bit different this Fall at Northwestern University, and it feels great! The Wildcats are undefeated and ranked ahead of Michigan, who they will meet on Saturday in one of the biggest games for the Wildcats in recent memory. Yet, Michigan is favored in the game. Go figure.  College football offers us a […]

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Big Data and Analytics, Innovation

Data Visualization of the NFL and its Fan Base

6 Oct , 2015  

Data Visualization of the NFL and its Fan Base

With the NFL season in full swing, I thought I would share a graphic that impressed me. It shows how Data Visualization and the power of Data Science can help us understand more about our lives and things we enjoy. It was developed by Sean Taylor of the Facebook Data Science Team, and credits go […]

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