Big Data, Big Data and Analytics, Digital Strategy

Digital Disruption: Are you Netflix or Blockbuster?

15 Sep , 2018  

Are you Netflix or Blockbuster?

A great focus for many startups, investors, and entrepreneurs is creating the next Netflix, Amazon, Uber, or Airbnb – namely to be a digital disruptor. Netflix conquered the analog and physical model of Blockbuster by bringing a digital layer to measure customers, movies, and even brand placements. Before Netflix, Blockbuster was the media channel of preference. It died a rather quick death when media and media consumption became digital.

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Analytics, Big Data, Big Data and Analytics, Digital Strategy

5 Thoughts on Why Amazon & Whole Foods Move Makes Big Cents

16 Jun , 2017  

5 Take Aways from the Amazon Acquisition of Whole Foods

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Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation, Leadership

5 Career Tips & Outlooks for Analytics Professionals

14 May , 2017  

1.  Analytics has Moved from Manual to Machine-Driven – Don’t Become a Robot! Most people in the field of analytics can remember writing their own analytical code. Today, our Data Scientists in the MSiA program at Northwestern, can produce analytical models from regression, decision trees, support vector machines (and more) – all with more or […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation, Uncategory

From Big Data to Big Profits

24 Apr , 2017  

Google, Apple, Amazon and Netflix are all successful companies with a seemingly infallible ability to choose the right product to develop, at the right time and for the right customer. The digital strategies are rooted in the use of Big Data and Analytics. How do they manage to stay ahead of the market, to set […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation

Digital Dominance: Lessons from Zillow

3 Jan , 2017  

The real estate industry has gone through a massive transformation as new real estate websites such as Zillow (and Trulia now owned by Zillow, and Redfin) have brought together Big Data sets on available properties, home buyers, and home sellers. These firms have, in the process, showed us important lessons and best practices in monetizing […]

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Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation

Digital Lessons from Netflix: When is a Customer a Fan?

25 Nov , 2016  

Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]

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Become a Digital Disruptor: Lessons for Startups, Investors, Innovators, and Entrepreneurs

Digital Strategy, Innovation

Becoming a Digital Disruptor

4 Oct , 2016  

A great focus for many startups, investors, and entrepreneurs is creating the next Uber or Airbnb. I have examined how both Uber and Airbnb have leverage data in powerful ways. A great deal of their success comes from their superior digital platforms, so let’s examine what principles are at work in becoming the next digital disruptor. […]

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Big Data and Analytics, Digital Strategy

College Football: Lessons in Big Data and Data Visualization. Who’s Your Fan?

10 Sep , 2016  

With the college football season underway, it is worth a look to see how the teams stack-up, not based on rankings, but based on fan loyalty. Big Data and Data Visualization help us with this and lead to some interesting insights. College football also offers us a great opportunity to look at the Big Data […]

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Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

Big Data and Analytics, Digital Strategy

Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

25 Jul , 2016  

This weekend, we learned that Verizon has agreed to purchase Yahoo! for $4.83 billion dollars. Recently, Salesforce.com CEO, Mark Benioff announced that it would have paid more than the $26.2 billion paid by Microsoft for LinkedIn. With Verizon’s $4.4 billion purchase of AOL last year, these mega transactions raise some questions about what is a […]

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Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

Big Data and Analytics, Digital Strategy

Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

20 Jul , 2016  

  Program on Creating Valuable Digital, Social, and Mobile Touch Points with Customer Includes: Measuring & Managing Digital, Social, and Mobile Touch Points with Customers Strategies for Monetizing Big Data Opportunities for Creating Data Products Leading the Data Science Team Creating New Data for Digital Disruption Managing Data Assets for Growth and Innovation Professor Walker […]

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