A great focus for many startups, investors, and entrepreneurs is creating the next Uber or Airbnb. I have examined how both Uber and Airbnb have leverage data in powerful ways. A great deal of their success comes from their superior digital platforms, so let’s examine what principles are at work in becoming the next digital disruptor. […]
Airbnb, Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, Digital, Digital Disruption, Digital Economy, Digital Marketing, Digital Media, Digital Platforms, IoT, Uber, Uberfication, Uberize
Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]
Airbnb, Algorithm, Analytical Marketing, Analytics, Apple, Artificial Intelligence, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Monetization, Data Products, Data Science, Digital, Digital Economy, Digital Marketing, Digital Media, Digital Platforms, Marketing, media, Netflix, Sports, Sports Analytics, Sports Management, Uber, Wearables
Big Data and Analytics, Digital Strategy
Big Data and Big Profits: Nest Optimizes the Mechanical Realm By now, most of us have seen or are even using programmable thermostats. One of the recent and more interesting offerings in this space is from Nest. Nest sells a thermostat that captures data about human presence to self learn what heating and cooling decisions […]
Analytics, Artificial Intelligence, Asset Surveillance, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Products, Data Science, Google, HVAC, IoT, nest, Sensors
Big Data and Analytics, Digital Strategy
When Airbnb began as a means for its founders to rent out their air mattress (hence the air in Airbnb) few predicted that it would transform the real estate rental market. By now, Airbnb is a legitimate means for selecting rooms or houses for rent in many markets. As an example of the success and […]
Airbnb, Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, Digital Economy, Digital Platforms, Disruptive Technology, Entrepreneurship, Mobile, Real Estate, Sharing Economy, Start-Up, Technology, Uber, Uberfication, Uberize
With the continued growth of Uber in many markets, it is worth considering what Uber has done that drives such success and why so many businesses are seeking an Uberization or Uber-fication solution to their business. Below is a listing of lessons on what to do if you are seeking to Uber-ize your business model. […]
Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Data, Data Analytics, Data Monetization, Digital, economics, featured, Mobile, Risk, Sharing Economy, Start-Up, Uber, Uber-fication, Uberization, Uberize
Big Data and Analytics, Digital Strategy
IBM’s Big Bet on Big Weather Data: A New Data Strategy The move by IBM to acquire the Weather Channel is a great example of how IBM is transforming Big Data to Big Profits. In the above figure, IBM plans to predict hail storms and help car owners and insurers avoid expensive and often avoidable […]
Algorithm, Analytics, Apple, Big Data, Big Data to Big Profits, Google, IBM, Insurance, Risk, Target, The Weather Channel, Walmart, Watson, Weather
Big Data and Analytics, Digital Strategy
The Importance of AI, Data Visualization, and Automation in the Real of Big Data The heralded economist and Nobel Laureate Herbert Simon is known for saying, “A wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”[1] Indeed, our […]
Analytics, Asymmetric Information, Automation, Bicycle Sharing, Big Data, Big Data Analytics, Big Data to Big Profits, Bike sharing, Chicago, Data Analytics, Data Monetization, Data Products, Data Visualization, Divy, Location Based Services, Mobile, Statistics, Technology
Big Data and Analytics, Digital Strategy
Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]
Amazon, Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Coco Cola, CPG, Data Monetization, Data Products, Digital Platforms, Economic Sciences, Kraft, Nestle, Nielsen, PepsiCo, Surge
Big Data and Analytics, Digital Strategy
Big Data, Open Data, and the Asymmetry of Information Anytime you own an asset, be it a building, stock, bond, or even a race horse, you want to measure it and determine how its value has changed in the market. Often this process is consider Asset Surveillance. We might think about it as how firms […]
Analytics, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Monetization, Data Products, Digital Platforms, Economic Sciences
Big Data and Analytics, Digital Strategy
Big Data Lessons from Ashley Madison: Privacy Implications and Data Monetization Strategies The recent hacking of user data from the match-making site, Ashley Madison has brought into focus a few important lessons that we should consider about how Big Data and our digital trails that are now incessantly monitored. Privacy is a Lost Privilege The […]
Ashley Madison, Asset Surveillance, Asymmetric Information, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Breach, Data Monetization, Data Products, Data Science, Digital Platforms, Economic Sciences, Privacy
