Digital Strategy, Innovation

Digital Lessons From Disney’s $1 Billion Experiment: Marketing and Operations Intertwined

30 Mar , 2016  

Digital Lessons From Disney’s $1 Billion Experiment: Marketing and Operations Intertwined

Disney Does Digital…Very Well! The Disney dive into digital has many looking for lessons from this business leader. Disney supplies customers with Disney MagicBands, wristbands equipped with RFID technology.[1] The wristbands enable customer-level tracking, creating lots of data on transactions, customer check-ins, and customer movements. It is estimated that deploying this technology has cost Disney […]

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Digital Strategy, Innovation

Become a Digital Disruptor: Lessons for Startups, Investors, Innovators, and Entrepreneurs

16 Mar , 2016  

Become a Digital Disruptor: Lessons for Startups, Investors, Innovators, and Entrepreneurs

A great focus for many startups, investors, and entrepreneurs is creating the next Uber or Airbnb. I have examined how both Uber and Airbnb have leverage data in powerful ways. A great deal of their success comes from their superior digital platforms, so let’s examine what principles are at work in becoming the next digital disruptor. […]

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Digital Strategy, Innovation

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

13 Mar , 2016  

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]

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Big Data and Analytics, Digital Strategy

Lessons from Nest: Leveraging Big Data for Solving Big Problems – Managing Complex Systems

29 Feb , 2016  

Lessons from Nest: Leveraging Big Data for Solving Big Problems – Managing Complex Systems

Big Data and Big Profits: Nest Optimizes the Mechanical Realm By now, most of us have seen or are even using programmable thermostats. One of the recent and more interesting offerings in this space is from Nest. Nest sells a thermostat that captures data about human presence to self learn what heating and cooling decisions […]

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Big Data and Analytics, Digital Strategy

Airbnb: Lessons on Digital, Start-ups, Big Data and Disrupting Markets

13 Jan , 2016  

Airbnb: Lessons on Digital, Start-ups, Big Data and Disrupting Markets

When Airbnb began as a means for its founders to rent out their air mattress (hence the air in Airbnb) few predicted that it would transform the real estate rental market. By now, Airbnb is a legitimate means for selecting rooms or houses for rent in many markets. As an example of the success and […]

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Digital Strategy, Innovation

Uber-fication: Lessons from Uber in Economics, Digital, Risk, and Analytics

22 Nov , 2015  

Uber-fication: Lessons from Uber in Economics, Digital, Risk, and Analytics

With the continued growth of Uber in many markets, it is worth considering what Uber has done that drives such success and why so many businesses are seeking an Uberization or Uber-fication  solution to their business. Below is a listing of lessons on what to do if you are seeking to Uber-ize your business model. […]

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Big Data and Analytics, Digital Strategy

IBM’s Big Bet on Big Weather Data: A New Data Strategy

8 Nov , 2015  

IBM’s Big Bet on Big Weather Data: A New Data Strategy

IBM’s Big Bet on Big Weather Data: A New Data Strategy The move by IBM to acquire the Weather Channel is a great example of how IBM is transforming Big Data to Big Profits. In the above figure, IBM plans to predict hail storms and help car owners and insurers avoid expensive and often avoidable […]

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Big Data and Analytics, Digital Strategy

The Importance of Data Visualization and Automation in the Realm of Big Data

24 Aug , 2015  

The Importance of Data Visualization and Automation in the Realm of Big Data

The Importance of Data Visualization and Automation in the Real of Big Data The heralded economist and Nobel Laureate Herbert Simon is known for saying, “A wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”[1] Indeed, our capacity […]

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Big Data and Analytics, Digital Strategy

Driving Product Sales with Big Data: Amazon’s Threat to Retail

20 Aug , 2015  

Driving Product Sales with Big Data: Amazon’s Threat to Retail

Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]

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Big Data and Analytics, Digital Strategy

Big Data, Open Data, and the Asymmetry of Information

12 Aug , 2015  

Big Data, Open Data, and the Asymmetry of Information

Big Data, Open Data, and the Asymmetry of Information Anytime you own an asset, be it a building, stock, bond, or even a race horse, you want to measure it and determine how its value has changed in the market. Often this process is consider Asset Surveillance. We might think about it as how firms […]

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