Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation

Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science

16 Nov , 2016  

Join Northwestern University’s Master of Science in Analytics for an

Executive Education Course
Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science

Course Dates: March 23 – 24, 2017
Location: Northwestern University San Francisco Space, 44 Montgomery St. Suite 1800, San Francisco, CA
Course Instructors: Russell Walker, Ph.D. and Edward Malthouse, Ph.D.
Presenter: Diego Klabjan, Ph.D.

DISCOUNT AVAILABLE: Register prior to January 1, 2017 to receive an early bird discount and save $350! Discounted seats are limited.

For a full program description and proposed schedule, please visit our course webpage.

This course, Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, led by professors Russell Walker and Edward Malthouse, will examine how firms can take big data to big profits through data monetization strategies and the best use of data science for growth and innovation across your organization.

In this course, you will learn:

  • How to create, measure, and manage valuable digital, social, and mobile touch points with customers
  • Strategies for monetizing big data
  • Opportunities for creating data products
  • How to lead a data science team
  • Methods to create new data for digital disruption
  • How to manage data assets for growth and innovation

Register at the link below and select the Early Bird rate for a $350 discount when you register by or before December 31, 2016.

Special alumni rates are available to all students, graduates, and family members of graduates of Northwestern University. Email for details.


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By  -      
Russell Walker helps companies develop strategies to manage Risk and harness value through Analytics and Big Data. As Clinical Professor at the Kellogg School of Management of Northwestern University, Russell Walker has developed and taught leading executive programs on Big Data and Analytics, Strategic Data-Driven Marketing, Enterprise Risk, Operational Risk, and Global Leadership. He founded and teaches the popular Analytical Consulting Lab and Risk Lab, experiential classes, which bring Kellogg MBAs together with real-world projects in Analytics and risk evaluation. His is the author of the book From Big Data to Big Profits: Success with Data and Analytics (Oxford University Press, 2015) which examines data monetization strategies and the development of data-centric business models in the new digital economy. He is also the author of the award-winning text Winning with Risk Management (World Scientific Publishing, 2013), which examines the principles and practice of risk management as a competitive advantage. Dr. Walker consults with firms on the topics of Big Data and Analytics, Risk Management, and International Business Strategy. Russell Walker can be reached at: @RussWalker1492

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