BIG DATA TO BIG PROFITS

Innovation, Leadership

Better Football – 12 Changes for a More Exciting NFL

4 Nov , 2021  

With the 2021 NFL season about half completed, I want to share the changes that I most recommend for improving the NFL. Many of these would make the game more exciting and add strategy to the game. Strategy and Rule Changes: Goal Line On Side Possession: If a team wants the ball after a kickoff, […]

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Digital Strategy, Innovation, Leadership

Retail Lessons from Toys R US – Competing in the Digital and Amazon World!

19 Sep , 2017  

Retail Lessons from Toys R US – Competing in the Digital and Amazon World! Toys R Us and the related Babies R US announced that they are filing for bankruptcy. How Toys R Us got to this point and how they hope to get out are great lessons for retailers competing in the digital and […]

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Leadership, Risk Management

Business Strategy Lessons from the 2016 Presidential Election

9 Mar , 2016  

The 2016 Presidential Election has offered surprises and intrigue. It has also offered excellent examples of strategy at work. These lessons are most applicable to business, too. These are 7 important business strategy lessons from the election: Lead with a Simple and Direct Message: Trump has a very simple and direct tagline, “Make America Great, […]

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Big Data and Analytics, Innovation

Big Data Monetization Lessons from the Sharing Economy

29 Oct , 2015  

The rapid and impressive rise of Uber and Airbnb in revolutionizing the car service and lodging industries is a testament to the rise of the “sharing economy.” In the sharing economy, assets that are traditionally owned and utilized by a single person for a single purpose, such as a personal car or personal apartment, are […]

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Innovation, Risk Management

Winning with Risk Management

22 Nov , 2014  

Traditionally, organizations have viewed risk management as a corporate requirement, and have often positioned it along with audit and regulatory functions. Some have even empowered and titled corporate groups to “manage risk” along these lines. This charge has often revolved around managing insurance policies and reviewing reports from rating agencies, which suggests that risk management […]

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    Welcome to Big Data to Big Profits

    Russell Walker helps companies develop strategies to manage Risk and harness value through Data Science and Big Data - Analytics, as Founder and Managing Director of Walker Bernardo, LLC.

    Dr. Walker is Associate Teaching Professor of Marketing and International Business and Director of Experiential Learning in Analytics at the Foster School of Business, of the University of Washington, where he teaches course in Analytics, Marketing, Risk Management, and Digital Strategy.

    Dr. Walker was previously Clinical Professor at the Kellogg School of Management of Northwestern University where be developed and led popular programs on Big Data and Analytics, Strategic Data-Driven Marketing, Enterprise Risk, Operational Risk, and Global Leadership.

    About Big Data to Big Profits

    In this blog, I share my ideas and research findings on various topics. This includes how companies can best leverage Big Data and Analytics for Data Monetization. I look extensively at Digital Strategy and how firms can created multi-sided business models. I share lessons in Risk Management and Global Insights. As an MBA graduate and MBA Professor, I offer my best tips on Leadership, Innovation, and Career Advice (for recent and not so recent graduates).

    You will also find that in addition to these topics, I share ideas on Sports Analytics, Marketing to Hispanics, Food Production, the State of the Economy, Wisdom from Leaders and Presidents, Data Visualization, and my thoughts on successfully running businesses - both big (like Amazon) and small (like restaurants). These are all topics that interest me and reflect my curiosity and thoughtful reflection.

    I hope you enjoy the blog. Please share your comments!

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