With the 2021 NFL season about half completed, I want to share the changes that I most recommend for improving the NFL. Many of these would make the game more exciting and add strategy to the game. Strategy and Rule Changes: Goal Line On Side Possession: If a team wants the ball after a kickoff, […]
Bills, Brady, Buccanneers, Bucs, Exciting, featured, kick-offs, Marketing, National Football League, NFL, Sports, Sports Analytics, Sports Management, Strategy, Tampa Bay
Big Data, Big Data and Analytics, Digital Strategy
I recently wrote about how social media, in particular, Facebook can map the fandom of college football and NFL fans. These examples show how social media and digital operators can leverage data to measure assets, like the value of teams, the size and location of college alumni, and even put a price on things like […]
Al Lopez, baseball, Boston, Branding, Braves, CBS, Cubs, Data Monetization, Dodgers, Facebook, fandom, fans, featured, Florida, Ft. Myers, George Steinbrenner, Giants, Hall of Fame, Miami, MLB, New York Times, Radio, Red Sox, Reds, sponsorhip, Sports, Sports Analytics, Sports Management, spring training, St. Petersburg, Tampa, Tampa Bay Rays, The Boss, Upstate, White Sox, Yankess
Analytics, Big Data, Big Data and Analytics, Innovation
With the college football season about to begin, it is worth a look to see how the teams stack-up, not based on rankings, but based on fan loyalty. Big Data and Data Visualization help us with this and lead to some interesting insights. College football also offers us a great opportunity to look at the […]
Advertising, Analytics, Big Data, Big Data Analytics, Chicago, College Football, Data Analytics, Data Science, featured, Football, Location Based Services, Mobile, NFL, Reputation, Sports, Sports Analytics, Sports Management, Technology
Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]
Airbnb, Algorithm, Analytical Marketing, Analytics, Apple, Artificial Intelligence, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Monetization, Data Products, Data Science, Digital, Digital Economy, Digital Marketing, Digital Media, Digital Platforms, Marketing, media, Netflix, Sports, Sports Analytics, Sports Management, Uber, Wearables
Big Data and Analytics, Innovation
Things are a bit different this Fall at Northwestern University, and it feels great! The Wildcats are undefeated and ranked ahead of Michigan, who they will meet on Saturday in one of the biggest games for the Wildcats in recent memory. Yet, Michigan is favored in the game. Go figure. College football offers us a […]
Advertising, Algorithm, Big Data, Big Data Analytics, Big Data to Big Profits, Chicago, College, Data Capture, Data Science, Facebook, Football, Nestle, Northwestern University, Sports Management
