Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

Big Data and Analytics, Digital Strategy

Big Data Monetization Strategies: Yahoo! and LinkedIn Purchases Show the Importance of User Data

25 Jul , 2016  

This weekend, we learned that Verizon has agreed to purchase Yahoo! for $4.83 billion dollars. Recently, Salesforce.com CEO, Mark Benioff announced that it would have paid more than the $26.2 billion paid by Microsoft for LinkedIn. With Verizon’s $4.4 billion purchase of AOL last year, these mega transactions raise some questions about what is a […]

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Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

Big Data and Analytics, Digital Strategy

Big Data to Big Profits: Learn How to Monetize Big Data with Data Science: Leveraging Social, Mobile, and Digital Data for Growth

20 Jul , 2016  

  Program on Creating Valuable Digital, Social, and Mobile Touch Points with Customer Includes: Measuring & Managing Digital, Social, and Mobile Touch Points with Customers Strategies for Monetizing Big Data Opportunities for Creating Data Products Leading the Data Science Team Creating New Data for Digital Disruption Managing Data Assets for Growth and Innovation Professor Walker […]

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What is Your Data Worth? More on LinkedIn, Microsoft, & the Value of User Data

Big Data and Analytics, Digital Strategy

What is Your Data Worth? More on LinkedIn, Microsoft, & the Value of User Data

16 Jun , 2016  

The recent announcement of Microsoft’s acquisition of LinkedIn has raised many questions about how Microsoft will monetize this data. In my recent article of how Microsoft can create value from this transactions, many people rightfully raised the point that data contributed to LinkedIn is given in exchange for networking. LinkedIn, like all social media and […]

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Big Opportunities and Critical Warning Signs from Microsoft’s Purchase of LinkedIn

Big Data and Analytics, Digital Strategy

Big Opportunities and Critical Warning Signs from Microsoft’s Purchase of LinkedIn

14 Jun , 2016  

The opportunities ahead for Microsoft and LinkedIn are many. There are also some important lessons for the tech industry. This, the largest of Microsoft’s acquisitions, is really about buying data and data assets. Here are my thoughts on opportunities going forward and lessons leaned from the LinkedIn sale: Microsoft can make LinkedIn the Greatest Expert […]

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Practical Career Advice and Best Practices in Analytics

Career Advice, Innovation

Practical Career Advice and Best Practices in Analytics

6 May , 2016  

This week at the Kellogg School of Management, my MBA students in the Analytical Consulting Lab will complete their projects in which they have examined data for a firm and built recommendations based on their use of Analytics. It is very popular class and a unique opportunity for our MBA students to practice Analytics in […]

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The Future of the Internet of Things and the Digital Economy: Lessons from the Closure of Revolv

Big Data and Analytics, Digital Strategy

The Future of the Internet of Things and the Digital Economy: Lessons from the Closure of Revolv

10 Apr , 2016  

Revolv is a warning about how the digital economy will operate in the future. Revolv, the innovative home automation hub, that was purchased by Google’s Nest, recently announced that they will stop supporting all devices in the coming weeks.[1] Revolv’s home automation used radio signals to communicate with light switches, garage door openers, home alarms, […]

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Amazon’s Cloud, Future of CIOs, and Career Advice for All in IT

Career Advice, Leadership

Amazon’s Cloud, Future of CIOs, and Career Advice for All in IT

5 Apr , 2016  

Amazon’s cloud services business (as part of Amazon Web Services – AWS) has been a great success and shows no sign of retreating. Amazon’s cloud computing business did exceptionally well in the fourth quarter of 2015, generating $687 million in profit on sales of $2.4 billion.[1] That is a business on track to generate $10 […]

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Digital Lessons From Disney’s $1 Billion Experiment: Marketing and Operations Intertwined

Digital Strategy, Innovation

Digital Lessons From Disney’s $1 Billion Experiment: Marketing and Operations Intertwined

30 Mar , 2016  

Disney Does Digital…Very Well! The Disney dive into digital has many looking for lessons from this business leader. Disney supplies customers with Disney MagicBands, wristbands equipped with RFID technology.[1] The wristbands enable customer-level tracking, creating lots of data on transactions, customer check-ins, and customer movements. It is estimated that deploying this technology has cost Disney […]

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Become a Digital Disruptor: Lessons for Startups, Investors, Innovators, and Entrepreneurs

Digital Strategy, Innovation

Become a Digital Disruptor: Lessons for Startups, Investors, Innovators, and Entrepreneurs

16 Mar , 2016  

A great focus for many startups, investors, and entrepreneurs is creating the next Uber or Airbnb. I have examined how both Uber and Airbnb have leverage data in powerful ways. A great deal of their success comes from their superior digital platforms, so let’s examine what principles are at work in becoming the next digital disruptor. […]

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Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

Digital Strategy, Innovation

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

13 Mar , 2016  

Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]

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