Analytics, Big Data, Big Data and Analytics, Digital Strategy, Innovation

Digital Lessons from Netflix: When is a Customer a Fan?

25 Nov , 2016  

Mastering Digital & Other Lessons from Netflix: When is a Customer a Fan?

Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]

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Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation

Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science

16 Nov , 2016  

Executive Education Course Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science   This course, Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, led by professors Russell Walker and Edward Malthouse, will examine how firms can take big data to […]

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