Big Data and Analytics, Innovation

Big Data Monetization Lessons from Zillow

10 Sep , 2015  

Big Data Monetization Lessons from Zillow

The real estate industry has gone through a massive transformation as new real estate websites such as Zillow (and Trulia now owned by Zillow, and Redfin) have brought together Big Data sets on available properties, home buyers, and home sellers. These firms have, in the process, showed us that important lessons and best practices in […]

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Big Data and Analytics, Innovation

LinkingIn to Data Products

24 Jul , 2015  

LinkingIn to Data Products

Every so often we notice an interesting infographic using LinkedIn Corp. data. What universities, for example, are the primary feeders for tech employers like Apple Inc. (turns out it’s San Jose State) and Microsoft Corp. (University of Washington by a landslide)? What company internships lead to good jobs in different industries? (most are predictable, but […]

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Big Data and Analytics, Innovation

New Book: From Big Data to Big Profits – Success with Data and Analytics

9 Jul , 2015  

New Book: From Big Data to Big Profits – Success with Data and Analytics"

From Big Data to Big Profits: Success with Data and Analytics I am pleased to announce the release of my second book, From Big Data to Big Profits: Success with Data and Analytics, which investigates the use of Big Data to stimulate innovation, enhance operational effectiveness and further business growth. The book examines the evolving […]

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Big Data and Analytics, Innovation

Strategies for Monetizing Big Data

17 May , 2015  

Strategies for Monetizing Big Data

Strategies for Monetizing Big Data The business world has become deeply focused on the use of Big Data to drive business insight and profits. As we have seen in the previous chapters, Big Data offers scale and precision in data. These features allow firms to exercise indirect measurement of assets. I use the term “asset” […]

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Big Data and Analytics, Innovation

Big Data is Transforming Consumer Packaged Good (CPG) Marketing

11 Feb , 2015  

Big Data is Transforming Consumer Packaged Good (CPG) Marketing

Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]

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Digital Strategy, Innovation

Sharing Data in the Sharing Economy

5 Dec , 2014  

The rapid and impressive rise of Uber and Airbnb in revolutionizing the car service and lodging industries is a testament to the rise of the “sharing economy.” In the sharing economy, assets that are traditionally owned and utilized by a single person for a single purpose, such as a personal car or personal apartment, are […]

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Innovation, Risk Management

Winning with Risk Management

22 Nov , 2014  

Winning with Risk Management

Traditionally, organizations have viewed risk management as a corporate requirement, and have often positioned it along with audit and regulatory functions. Some have even empowered and titled corporate groups to “manage risk” along these lines. This charge has often revolved around managing insurance policies and reviewing reports from rating agencies, which suggests that risk management […]

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Big Data and Analytics, Innovation

Big Data to Big Profits: What’s Your Billboard Worth?

22 Nov , 2014  

Big Data to Big Profits: What’s Your Billboard Worth?

What’s your billboard worth? How do you measure the value of data? Usually it’s a matter of determining how much the data is worth to the business – how it translates into revenue, ROI, cost savings and other quantifiable benefits to the enterprise. But you can also measure how much others value your data. Let’s […]

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Big Data and Analytics, Innovation

Big Data to Big Profits: Asset Surveillance & Economic Value

22 Nov , 2014  

Big Data to Big Profits: Asset Surveillance & Economic Value

Leveling the Data Playing Field – Forming New Markets The economic concept of asymmetric information is fascinating … so much so that research on the topic earned the 2001 Nobel Prize in economic sciences. The idea is that there is an imbalance of power in a transaction when one party has access to more information […]

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Big Data and Analytics, Innovation

Big Data to Big Profits: Turning Data into Valuable Data Products

22 Nov , 2014  

Big Data to Big Profits: Turning Data into Valuable Data Products

Turning Data into Valuable Data Products In June, WIRED published an infographic that showed the top feeder schools for big technology companies. It used information available on LinkedIn to see where recruits to companies like Apple and Twitter went to college. It meant that the merits and benefits of a college (and presumably all colleges) […]

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