Disney Does Digital…Very Well! The Disney dive into digital has many looking for lessons from this business leader. Disney supplies customers with Disney MagicBands, wristbands equipped with RFID technology.[1] The wristbands enable customer-level tracking, creating lots of data on transactions, customer check-ins, and customer movements. It is estimated that deploying this technology has cost Disney […]
Analytics, Automation, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Breach, Data Capture, Data Monetization, Data Products, Data Science, Digital Platforms, Digital Strategy, Disney, Hotels, MagicBands, Mobile, Privacy, RFID