Big Data and Analytics, Innovation
Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]
Algorithm, Amazon, Amazon Pantry, Analytics, Artificial Intelligence, Big Data, Big Data Analytics, Big Data to Big Profits, Coca-cola, CPG, Data Analytics, Grocery Store, Kraft, Nestle, Network Effect, Pepisco, Surge
