BIG DATA TO BIG PROFITS

Leadership, Risk Management

The Value of Trust: Operating for Success

27 Sep , 2015  

The Value of Trust: Operating for Success In business and life, we grow to expect certain things. Namely, our society expects companies to produce products that are safe and reliable. We go to Yelp and rail against restaurants that do not meet our expectation for service. However, large firms, when caught red-handed often have gotten […]

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Big Data and Analytics, Innovation

From raw data to real dollars, Russell Walker’s new book shows how to monetize big data

27 Sep , 2015  

By Cheryl SooHoo How do you turn your company’s big data into big bucks? First think big and then bigger about the value of your data, says Russell Walker EMP 64, clinical associate professor of Managerial Economics & Decision Sciences at Kellogg. “Your data doesn’t jump out and say, ‘Hey, I am worth hundreds of […]

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Big Data and Analytics, Innovation

Monetizing Big Data For Big Profits: It Takes More Than Algorithms

12 Sep , 2015  

The process of monetizing Big Data is really an exploration, driven by experimentation and identification of value. Here are a few points to keep in mind: 1. Look for Patterns in the Data – before trying to find the needle in the haystack, look for the patterns that describe customers, markets and operations that are […]

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Leadership, Risk Management

The Increasing Importance of Operational Risk in Enterprise Risk Management

28 Feb , 2015  

Enterprise Risk Management, as a corporate undertaking, has its deepest roots in financial services. Historically, for banks and insurance firms, the focus within enterprise risk has largely been credit and market risk. The Great Recession of 2008 showed us that liquidity risk and the interplay between a firm and capital markets were also important to […]

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Digital Strategy, Risk Management

Managing Data Breaches and Cyber Risks

23 Nov , 2014  

Data Breaches Impact Reputations and Customers A data breach can lead to terrible consequences for you and your customers. In addition to devastating financial losses, the damage to your reputation and brand may be irreversible. Yet, despite the risks, some firms still view cyber crimes as random events. They take a “this will never happen […]

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Leadership, Risk Management

How to Win With Risk Management

22 Nov , 2014  

A Q&A with Russell Walker about risk management Many people think about risk management as a defensive strategy, a tool for minimizing exposure to economic crises or public-relations blowouts. But Russell Walker, a clinical associate professor of managerial economics and decision sciences at the Kellogg School of Management, argues that businesses should be thinking about […]

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Innovation, Risk Management

Winning with Risk Management

22 Nov , 2014  

Traditionally, organizations have viewed risk management as a corporate requirement, and have often positioned it along with audit and regulatory functions. Some have even empowered and titled corporate groups to “manage risk” along these lines. This charge has often revolved around managing insurance policies and reviewing reports from rating agencies, which suggests that risk management […]

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    Welcome to Big Data to Big Profits

    Russell Walker helps companies develop strategies to manage Risk and harness value through Data Science and Big Data - Analytics, as Founder and Managing Director of Walker Bernardo, LLC.

    Dr. Walker is Associate Teaching Professor of Marketing and International Business and Director of Experiential Learning in Analytics at the Foster School of Business, of the University of Washington, where he teaches course in Analytics, Marketing, Risk Management, and Digital Strategy.

    Dr. Walker was previously Clinical Professor at the Kellogg School of Management of Northwestern University where be developed and led popular programs on Big Data and Analytics, Strategic Data-Driven Marketing, Enterprise Risk, Operational Risk, and Global Leadership.

    About Big Data to Big Profits

    In this blog, I share my ideas and research findings on various topics. This includes how companies can best leverage Big Data and Analytics for Data Monetization. I look extensively at Digital Strategy and how firms can created multi-sided business models. I share lessons in Risk Management and Global Insights. As an MBA graduate and MBA Professor, I offer my best tips on Leadership, Innovation, and Career Advice (for recent and not so recent graduates).

    You will also find that in addition to these topics, I share ideas on Sports Analytics, Marketing to Hispanics, Food Production, the State of the Economy, Wisdom from Leaders and Presidents, Data Visualization, and my thoughts on successfully running businesses - both big (like Amazon) and small (like restaurants). These are all topics that interest me and reflect my curiosity and thoughtful reflection.

    I hope you enjoy the blog. Please share your comments!

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