A great focus for many startups, investors, and entrepreneurs is creating the next Uber or Airbnb. I have examined how both Uber and Airbnb have leverage data in powerful ways. A great deal of their success comes from their superior digital platforms, so let’s examine what principles are at work in becoming the next digital disruptor. […]
Airbnb, Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Capture, Data Monetization, Data Products, Data Science, Digital, Digital Disruption, Digital Economy, Digital Marketing, Digital Media, Digital Platforms, IoT, Uber, Uberfication, Uberize
Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]
Airbnb, Algorithm, Analytical Marketing, Analytics, Apple, Artificial Intelligence, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Monetization, Data Products, Data Science, Digital, Digital Economy, Digital Marketing, Digital Media, Digital Platforms, Marketing, media, Netflix, Sports, Sports Analytics, Sports Management, Uber, Wearables