Big Data and Analytics, Digital Strategy
Major consumer-package-goods firms (CPG), like Kraft, Nestle, Coca-Cola and PepsiCo have always operated with a blind spot about customers. This has always made marketing challenging. Although their products were often ingested by consumers, they rarely if ever met customers. CPG firms rarely knew their identify of customers and even at times had a poor understanding […]
Amazon, Analytics, Big Data, Big Data Analytics, Big Data to Big Profits, Coco Cola, CPG, Data Monetization, Data Products, Digital Platforms, Economic Sciences, Kraft, Nestle, Nielsen, PepsiCo, Surge
