With the 2021 NFL season about half completed, I want to share the changes that I most recommend for improving the NFL. Many of these would make the game more exciting and add strategy to the game. Strategy and Rule Changes: Goal Line On Side Possession: If a team wants the ball after a kickoff, […]
Bills, Brady, Buccanneers, Bucs, Exciting, featured, kick-offs, Marketing, National Football League, NFL, Sports, Sports Analytics, Sports Management, Strategy, Tampa Bay
The wave of Spanglish has hit advertisers in recent years. Dos Equis invites its customers to “Keep it Interesante,” while taco fans at Taco Bell “Live Más.” Home Depot and other retailers have adopted a near bilingual policy in stores. Smart move! Hispanic culture is alive an well in the US, and […]
Amazon, Cuba, featured, Hispanic, Hispanic Heritage month, Latin, Latina, Latino, Marketing, Spain, Spanish, USA, USA Hispanic
Analytics, Big Data, Digital Strategy, Leadership
Facebook has never felt the heat it is feeling now. How did this happen? They are a darling promising marketers the reach to nearly every person through customized media. Success was rolling in as more and more advertisers saw the light and loaded up on ads. And, why have Amazon, Apple, Microsoft with its LinkedIn […]
2016 Election, advertisement, algorithms, Amazon, Apple, Black Friday, Cambridge Analytica, code, Data, democracy, Facebood, FBers, FBI, featured, George Soros, God-view, Googlers, LinkedIn, Marketing, Microsoft, personalized, Politics, Soros, Zuckerberg
With the 2018 NFL season about to begin, I want to share the changes that I most recommend for improving the NFL. Many of these would make the game more exciting and add strategy to the game. Some are about improving the NFL’s much beleaguered image. Strategy and Rule Changes: Goal Line On Side Possession: […]
Alabama, Birmingham, College Football, Columbus, El Paso, featured, Florida, Florida State University, Football, FSU, Georgia, Hail Mary, Marketing, Memphis, Michigan, National Anthem, NFL, Oakland, Oklahoma City, Orlando, Portland, Richmond, Sacramento, Salt Lake City, San Antonio, Seminoles, Sports, St. Louis, Syracuse, Tampa Bay, Toronto, Tucson, Vancouver, Washington
Big Food…Big Problems This week, the CEO of Campbell’s announced that she is stepping down. The storied firm of 149 years also announced a review of its portfolio, including soup, and its future as a stand-alone company. The challenges at Campbell’s are also being seen in other Big Food firms, like Kraft, Mondelez, PepsiCo, Coca […]
#foodie, 312, AI, Amazon, Amazon Pantry, Analytics, Anheuser Busch, Beer, Big Data, Big Data Analytics, Big Food, brand management, Branding, Cadillac, Campbell's, Chevrolet, Chicago, Coca-cola, Coke, Costco, craft beer, Digital Strategy, Doritos, featured, Food, Food Analytics, food brands, Food Supply, future of branding, GM, Goose Island, Kraft, Marketing, Newman's Own, Paul Newman, PepsiCo, premimum, Publix, soup, St. Louis, Success with Analytics, Uber, Ukrops, Wegman's, Whole Foods
Digital Strategy, Innovation, Leadership
The Future of Brands, Hobbies, and Ownership in a Digital Worl
Branding, car ownership, cars, CDs, collecting, Digital, featured, Football, future of branding, future of ownership, hobbies, Innovation, iTunes, Marketing, Millennials, Music, ownership, records, stratetey
The Super Bowl is a great opportunity for advertisers to reach a large customer base. We have grown accustomed to seeing many entertaining, emotional, funny, and even inspiring advertisements during the Super Bowl. All, of course, in the name of them convincing us to buy their products. Perhaps no industry has seized on the Super […]
alchohol, alcohol consumption, Anheuser Busch, Asian, Beer, brand maangement, Branding, Bud Light, Dilly Dilly, featured, Gen X, GEN Y, Generations, Hispanic, Latin, Marketing, Millennials, Spirits, Wine
Product Branding Challenges in Winner Take All Business: Products As Services At the turn of the past century, the dominant retailer was Sears Roebuck and Company of Chicago, Illinois. Their famous catalog advertised virtually everything an American family would need. Sears also owned many factories that made the products and branded products as Sears, including […]
365, Amazon, brands, Competition, Costco, featured, Google, Kirkland, Marketing, Microsoft, Pricing, Products as Service, Whole Foods
Iceland: Economic and Business Lessons – Fire and Ice This summer, I had the pleasure of visiting Iceland with my family. It is an amazing country in so many ways. In addition to its unmatched natural beauty of mountains, glaciers, seashores, and active volcanoes, visiting offers some great lesson in economics and business. Iceland Has […]
66 North, Amazon, Branding, Commodities, Commodity, Digital Economy, Economic Sciences, economic trade, economics, Economy, Education, featured, Florida, Iceland, Icelandair, Icelandic, import, Lamb, Marketing, Mexico, NAFTA, North Face, Salmon, Spain, Tourism, Trade, Turkey, Unemployment, Whole Foods, World Economics
Netflix has long been heralded as a leader in the use of analytics and even the creation of novel big data. That is all true. Nobody knows more about movie tastes than Netflix, with its some 1 billion reviews in its database. The graphic above shows that Netflix can use such data and customer behavior […]
Airbnb, Algorithm, Analytical Marketing, Analytics, Apple, Artificial Intelligence, Big Data, Big Data Analytics, Big Data to Big Profits, Data Analytics, Data Monetization, Data Products, Data Science, Digital, Digital Economy, Digital Marketing, Digital Media, Digital Platforms, Marketing, media, Netflix, Sports, Sports Analytics, Sports Management, Uber, Wearables
