Digital Strategy, Global Insights, Innovation, Leadership
Recently, I caught up with a friend that I have known for 30 years. Today, we are both raising our children. In the 1980’s, we were teenagers in Florida collecting football and baseball cards, going to coin shops to find “rare” or different foreign coins, and of course we were listening to music on records […]
Asset Surveillance, car ownership, collecting, Data Monetization, Digital, Digital Economy, Digital Platforms, economics, featured, hobbies, Hobby, Home Onwership, Marketing, Music, NFT, ownership, Tesla, Uber
The wave of Spanglish has hit advertisers in recent years. Dos Equis invites its customers to “Keep it Interesante,” while taco fans at Taco Bell “Live Más.” Home Depot and other retailers have adopted a near bilingual policy in stores. Smart move! Hispanic culture is alive an well in the US, and […]
economics, featured, Florida, Growth, Hispanic, Hispanic Heritage, Hispanic Heritage month, Hispanic Marketing, Latino, Marketing, sales, Spain, Spanish
AI, Analytics, Big Data, Global Insights
With the college football in full swing, it is worth a look to see how the teams stack-up, not based on rankings, but based on fan loyalty. Big Data and Data Visualization help us with this and lead to some interesting insights. College football also offers us a great opportunity to look at the Big […]
#dataviz, #sportsmanagement, #universityofwashington, Analytics, College, Data, economics, featured, Football, Marketing, NCAA, Sports
With the 2021 NFL season about half completed, I want to share the changes that I most recommend for improving the NFL. Many of these would make the game more exciting and add strategy to the game. Strategy and Rule Changes: Goal Line On Side Possession: If a team wants the ball after a kickoff, […]
Bills, Brady, Buccanneers, Bucs, Exciting, featured, kick-offs, Marketing, National Football League, NFL, Sports, Sports Analytics, Sports Management, Strategy, Tampa Bay
The wave of Spanglish has hit advertisers in recent years. Dos Equis invites its customers to “Keep it Interesante,” while taco fans at Taco Bell “Live Más.” Home Depot and other retailers have adopted a near bilingual policy in stores. Smart move! Hispanic culture is alive an well in the US, and […]
Amazon, Cuba, featured, Hispanic, Hispanic Heritage month, Latin, Latina, Latino, Marketing, Spain, Spanish, USA, USA Hispanic
Analytics, Big Data, Digital Strategy, Leadership
Facebook has never felt the heat it is feeling now. How did this happen? They are a darling promising marketers the reach to nearly every person through customized media. Success was rolling in as more and more advertisers saw the light and loaded up on ads. And, why have Amazon, Apple, Microsoft with its LinkedIn […]
2016 Election, advertisement, algorithms, Amazon, Apple, Black Friday, Cambridge Analytica, code, Data, democracy, Facebood, FBers, FBI, featured, George Soros, God-view, Googlers, LinkedIn, Marketing, Microsoft, personalized, Politics, Soros, Zuckerberg
With the 2018 NFL season about to begin, I want to share the changes that I most recommend for improving the NFL. Many of these would make the game more exciting and add strategy to the game. Some are about improving the NFL’s much beleaguered image. Strategy and Rule Changes: Goal Line On Side Possession: […]
Alabama, Birmingham, College Football, Columbus, El Paso, featured, Florida, Florida State University, Football, FSU, Georgia, Hail Mary, Marketing, Memphis, Michigan, National Anthem, NFL, Oakland, Oklahoma City, Orlando, Portland, Richmond, Sacramento, Salt Lake City, San Antonio, Seminoles, Sports, St. Louis, Syracuse, Tampa Bay, Toronto, Tucson, Vancouver, Washington
Big Food…Big Problems This week, the CEO of Campbell’s announced that she is stepping down. The storied firm of 149 years also announced a review of its portfolio, including soup, and its future as a stand-alone company. The challenges at Campbell’s are also being seen in other Big Food firms, like Kraft, Mondelez, PepsiCo, Coca […]
#foodie, 312, AI, Amazon, Amazon Pantry, Analytics, Anheuser Busch, Beer, Big Data, Big Data Analytics, Big Food, brand management, Branding, Cadillac, Campbell's, Chevrolet, Chicago, Coca-cola, Coke, Costco, craft beer, Digital Strategy, Doritos, featured, Food, Food Analytics, food brands, Food Supply, future of branding, GM, Goose Island, Kraft, Marketing, Newman's Own, Paul Newman, PepsiCo, premimum, Publix, soup, St. Louis, Success with Analytics, Uber, Ukrops, Wegman's, Whole Foods
Digital Strategy, Innovation, Leadership
The Future of Brands, Hobbies, and Ownership in a Digital Worl
Branding, car ownership, cars, CDs, collecting, Digital, featured, Football, future of branding, future of ownership, hobbies, Innovation, iTunes, Marketing, Millennials, Music, ownership, records, stratetey
The Super Bowl is a great opportunity for advertisers to reach a large customer base. We have grown accustomed to seeing many entertaining, emotional, funny, and even inspiring advertisements during the Super Bowl. All, of course, in the name of them convincing us to buy their products. Perhaps no industry has seized on the Super […]
alchohol, alcohol consumption, Anheuser Busch, Asian, Beer, brand maangement, Branding, Bud Light, Dilly Dilly, featured, Gen X, GEN Y, Generations, Hispanic, Latin, Marketing, Millennials, Spirits, Wine
