Career Advice, Global Insights, Innovation, Leadership
The wave of Spanglish has hit advertisers in recent years. Dos Equis invites its customers to “Keep it Interesante,” while taco fans at Taco Bell “Live Más.” Home Depot and other retailers have adopted a near bilingual policy in stores. Smart move! Interestingly, linguists report that a new language is evolving in […]
census, featured, Growth, Hispanic, Home Depot, Latin, Marketing, Population, Taco Bell, USA
The wave of Spanglish has hit advertisers in recent years. Dos Equis invites its customers to “Keep it Interesante,” while taco fans at Taco Bell “Live Más.” Home Depot and other retailers have adopted a near bilingual policy in stores. Smart move! Hispanic culture is alive an well in the US, and […]
economics, featured, Florida, Growth, Hispanic, Hispanic Heritage, Hispanic Heritage month, Hispanic Marketing, Latino, Marketing, sales, Spain, Spanish
The wave of Spanglish has hit advertisers in recent years. Dos Equis invites its customers to “Keep it Interesante,” while taco fans at Taco Bell “Live Más.” Home Depot and other retailers have adopted a near bilingual policy in stores. Smart move! Hispanic culture is alive an well in the US, and […]
Amazon, Cuba, featured, Hispanic, Hispanic Heritage month, Latin, Latina, Latino, Marketing, Spain, Spanish, USA, USA Hispanic
The Super Bowl is a great opportunity for advertisers to reach a large customer base. We have grown accustomed to seeing many entertaining, emotional, funny, and even inspiring advertisements during the Super Bowl. All, of course, in the name of them convincing us to buy their products. Perhaps no industry has seized on the Super […]
alchohol, alcohol consumption, Anheuser Busch, Asian, Beer, brand maangement, Branding, Bud Light, Dilly Dilly, featured, Gen X, GEN Y, Generations, Hispanic, Latin, Marketing, Millennials, Spirits, Wine
The 2016 Presidential Election has offered surprises and intrigue. It has also offered excellent examples of strategy at work. These lessons are most applicable to business, too. These are 7 important business strategy lessons from the election: Lead with a Simple and Direct Message: Trump has a very simple and direct tagline, “Make America Great, […]
Analytics, Authenticity, Brand, Business Strategy, Democrats, Disruptors, Economic Sciences, Elections, GOP, Growth, Hispanic, Hispanic Population, Latinos, Minorities, Politics, President, Republicans, Risk, Strategy, Trump
The World in 2050: Rapid Changes Ahead Last week, I picked up a copy of the Wall Street Journal and was saddened and troubled to see the picture of a baby Syrian boy’s body being recovered from the sea. It was all the more ironic that I was preparing to give a talk on the […]
2050, Africa, China, Demographics, Global Affairs, Global Growth, Globalization, Hispanic, Hispanic Population, India, International Business, Nigeria, Population, Trade, US, World Economics, World Economy
