Big Data and Analytics, Career Advice, Leadership

Let’s Connect – No Really – Tell Me What’s On Your Mind!

16 Sep , 2024  

Recently, I was reflecting on the thousands of students that have been in my classes, at the Kellogg School of Management, Northwestern University, and now at Foster School of Business, University of Washington. Over the past 18 years, over 4000 students took my very popular Analytics Consulting Lab. In just the last month, I have […]

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Global Insights, Innovation

Dilly Dilly – Millennials like your Ads but Not Your Beer!

5 Feb , 2018  

The Super Bowl is a great opportunity for advertisers to reach a large customer base. We have grown accustomed to seeing many entertaining, emotional, funny, and even inspiring advertisements during the Super Bowl. All, of course, in the name of them convincing us to buy their products. Perhaps no industry has seized on the Super […]

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