Career Advice, Innovation, Leadership
Fall will soon be here in Evanston, Illinois; the first of the maples are turning orange and the summer is quickly cooling. In the coming weeks, we will welcome our new students to campus at Northwestern University. It is always an exciting time of the year. It is exciting to be part of the new […]
Career Advice, featured, going to college, Leadership, MBA advice
Analytics, Big Data, Big Data and Analytics, Career Advice
This course, Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, led by professors Russell Walker and Edward Malthouse, will examine how firms can take big data to big profits through data monetization strategies and the best use of data science for growth and innovation across your organization. […]
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Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation, Leadership
1. Analytics has Moved from Manual to Machine-Driven – Don’t Become a Robot! Most people in the field of analytics can remember writing their own analytical code. Today, our Data Scientists in the MSiA program at Northwestern, can produce analytical models from regression, decision trees, support vector machines (and more) – all with more or […]
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United Airline’s recent fiasco continues to spiral out of control. The dragging of a fare-paying doctor from the flight was recorded by many other passengers. The reaction of United Airlines and the impact of social media on this crisis show that United and its CEO, Oscar Munoz, failed to recognize the dangers of the situation […]
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Career Advice, Leadership, Risk Management
By now, you have probably heard about the doctor that was dragged off a United flight from Chicago to Louisville. The video, taken by passengers, tells all. How do companies make such bad decisions? How can we learn to make better decisions and stay away from such self-infected and unnecessary damage? Identify Conflicts before Critical […]
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Analytics, Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation
Executive Education Course Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science This course, Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, led by professors Russell Walker and Edward Malthouse, will examine how firms can take big data to […]
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Career Advice, Global Insights, Leadership, Risk Management
“If you can’t Measure it, you can’t Manage it. ” – W. Edwards Deming Each year, as a service to our students here at Northwestern University, I hold a special session showing new graduates how to make a personal financial plan. If you are not measuring your personal finances, you are not managing your personal finances. […]
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Big Data, Big Data and Analytics, Career Advice, Digital Strategy, Innovation
Turning Data into Valuable Data Products The acquisition of LinkedIn by Microsoft raises many interesting and valuable business possibilities. LinkedIn is the first and largest repository of data on career paths for millions of people. It has deep and valuable information on firms, the path of careers, and even the best majors for specific careers. […]
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Fall is nearly here in Evanston, Illinois; the maples are turning orange and the summer is quickly cooling. In the coming weeks, we will welcome our new students to campus at Northwestern University. It is always an exciting time of the year. It is exciting to be part of the new journey that our students […]
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This week at the Kellogg School of Management, my MBA students in the Analytical Consulting Lab will complete their projects in which they have examined data for a firm and built recommendations based on their use of Analytics. It is very popular class and a unique opportunity for our MBA students to practice Analytics in […]
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